Web Toolbox
The Marketing & Communications Department (MarCom) oversees websites for the University, particularly the public websites in the udmercy.edu domain. With ITS, MarCom staff administer the Cascade CMS system for website content management.
What does MarCom Web do?
MarCom staff manage website design, functionality, and technical development. We also work with University colleagues to create and maintain the content of their websites. MarCom oversees:
- strategic website scope
- website content quality
- development of new websites, website sections, and webpages
- consultation and training on best practices for the websites
- training and access in the Cascade CMS system, which we use to maintain the websites
- technical assistance for website content contributors
- website design, usability, and accessibility
- website code, functionality and other technical underpinnings
Most commonly asked:
- How do I get access to Cascade CMS?
- Where are the Cascade training videos?
- I want to make a video for the website ...
- What are my responsibilities when adding web content?
- What is web accessibility?
- How do I make a Word doc accessible?
- How do I make a PDF accessible?
- Do my social media posts have to be accessible?
- Why can't I just ...?
- Other Common Help Questions / How-to's
- Contact us | Web Request Form
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Website priorities
For University of Detroit Mercy, the overriding purpose of our public websites is to support the revenue-bearing activities of the institution, namely:
- recruitment and retention of students
- advancement, i.e. fundraising
Based on these core Web goals, the most important audiences for Detroit Mercy websites are:
- prospective students (and their parents)
- donors, especially alumni
By necessity, website activities that further these goals will always be given priority.
Maintaining your website
Websites require the involvement of subject matter experts – i.e. content experts – to contribute and maintain accurate information for their key audiences. Such website content contributors can gain access to update webpages, and are expected to maintain their webpage information on an on-going basis. Contributors need to tend to several content concerns.
While content contributors maintain informational content, there are many web-specific concerns that also affect any webpage. For issues like webpage design, site organization, technical issues, special functionality, etc. please contact MarCom to make sure your webpages meet numerous non-content requirements. Use our Web Request form to let us know what you need.The Marketing & Communications Department is happy to discuss Web-related issues, such as:
- website maintenance questions
- improving website content and effectiveness
- adding files or pages to an existing website
- building a new site or new functionality
- choosing and integrating a third-party Web system
You can use our Web request form or contact MarCom by phone or email.