Marketing & Communications
Planning with MarCom for Success
The Marketing & Communications (MarCom) department represents University of Detroit Mercy to its stakeholder groups with enthusiasm, accuracy, consistency and integrity.
We utilize effective and efficient marketing and communications strategies to
- help increase undergraduate and graduate enrollment,
- increase giving to the University through communications support to University Advancement, and
- position the institution as an exemplary educational partner for business and industry in local, state and national markets.
Effective marketing and communications efforts require planning and lead time. Please take time to become familiar with specific timelines associated with MarCom’s strategic services. Also, follow the links in each area for important guidelines. Note that while MarCom works diligently to fill requests quickly, turnaround times are dependent on the department’s current capacity and workload. Use the following timeline estimates below in your project planning.
For specific members of MarCom, see our Meet MarCom page.
Phone: 313-993-1254
Location:
Student Union, 276
McNichols Campus
4001 W. McNichols Road
Detroit, MI 48221-3038
Hours:
Monday - Friday,
8:30 a.m. to 5 p.m.
Summer hours:
8:30 a.m. to 4:30 p.m.
Make a Campus Announcement or Media Release
Spread the word about events, important announcements, or upcoming deadlines.
Campus Connection: For UDM students, faculty and staff. Posts daily and sends emails twice a week.
Digital Signage: Advertise on campus video monitors and on cable TV channels in the residence halls.
Social Media: Request to have your event or news posted to the University's social media accounts.
Press Releases: If you have news to share, groundbreaking research or event to promote to the outside community, MarCom would love to consider your idea for a press release.
Graphic Design Services
Graphic Design Services are available for identity (logo) development, collateral materials, print ads, digital ads, billboards and curation of photos.
Required lead time: seven to 10 business days.
Editing and style review for press releases, logos for apparel, graphics, flyers etc: We are happy to check your story, document or file for style and brand purposes.
Required lead time: three to five business days.
Related Tools
Web Page Content
MarCom works with you in adding new website content as well as simple updates to current web pages.
Required lead time : takes one to 14 business days, depending on complexity of the request, available information, source review, revisions and imagery availability.
Request a Photographer
Do you have a Detroit Mercy event coming up where you would like a photographer?
Required lead time: a minimum of two weeks.
Media Relations
Media can find an expert. Faculty experts can be referred to the media.
Campaign Strategic Development
Throughout the year, MarCom receives requests from Colleges, programs and offices requesting assistance in developing marketing and communications plans and campaigns for various goals and objectives. MarCom is thrilled to partner with Detroit Mercy entities and help spread the word about this outstanding university.
You may be asked to fill out campaign request, program marketing request or collateral communication request forms.
Required lead time: three to six weeks, depending on available information. In some cases, this can take up to two months for new campaigns.