Marketing & Communications
Planning with MarCom for Success
The Marketing & Communications (MarCom) department represents University of Detroit Mercy to its stakeholder groups with enthusiasm, accuracy, consistency and integrity.
We utilize effective and efficient marketing and communications strategies to
- help increase undergraduate and graduate enrollment,
- increase giving to the University through communications support to University Advancement, and
- position the institution as an exemplary educational partner for business and industry in local, state and national markets.
Effective marketing and communications efforts require planning and lead time. Please take time to become familiar with specific timelines associated with MarCom’s strategic services. Also, follow the links in each area for important guidelines. Note that while MarCom works diligently to fill requests quickly, turnaround times are dependent on the department’s current capacity and workload. Use the following timeline estimates below in your project planning.
Tools
For specific members of MarCom, see our Meet MarCom page.
Phone: 313-993-1254
Location:
Fisher Administration Center
Fourth Floor, Suite 430
McNichols Campus
4001 W. McNichols Road
Detroit, MI 48221-3038
Hours:
Monday - Friday,
8:30 a.m. to 5 p.m.
Summer hours:
8:30 a.m. to 4:30 p.m.
Graphic Design Services
Graphic Design Services are available for identity (logo) development, collateral materials, print ads, digital ads, billboards and curation of photos.
Required lead time: seven to 10 business days.
Press/Media Releases
Do you have news to share, groundbreaking research or event to promote to the community? Let us know.
Required lead time: five to 10 business days, depending on available information, source review and internal editing.
Editing and Style Review
We are happy to check your story or document for style and brand purposes.
Required lead time: three to five business days.
Request for Photographer
Do you have a Detroit Mercy event coming up where you would like a photographer?
Required lead time: a minimum of five business days.
Web Page Content
MarCom works with you in adding new website content as well as simple updates to current web pages.
Required lead time : takes one to 14 business days, depending on complexity of the request, available information, source review, revisions and imagery availability.
Social Media
Assistance with social media strategy, promotion/sharing and training. Campus Connection posts may also be considered posting on the University's social media.
Required lead time: five to seven business days.
Campus Connection
Stories are posted daily on the CC website. There are two weekly issues, containing the most recent posts, emailed Tuesday and Friday mornings. Find guidelines on the request form.
Media Relations
Media can find an expert. Faculty experts can be referred to the media.
Campaign Strategic Development
Throughout the year, MarCom receives requests from Colleges, programs and offices requesting assistance in developing marketing and communications plans and campaigns for various goals and objectives. MarCom is thrilled to partner with Detroit Mercy entities and help spread the word about this outstanding university.
You may be asked to fill out campaign request, program marketing request or collateral communication request forms.
Required lead time: three to six weeks, depending on available information. In some cases, this can take up to two months for new campaigns.