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FY 2017 Enrollment Marketing Initiatives

Detroit Mercy’s Enrollment Marketing Initiatives for FY 2017 highlight its four keys messages—Excellent Academics, Positive Outcomes, Vibrant American City and Service-based Values—to increase brand awareness of the University and drive prospective students to enrollment events in support of recruitment strategy.

Recruitment Campaign

TV Commercials Detroit Mercy's two 30-second TV commercials will air on metro Detroit cable TV sports programs (college football and basketball, and Monday Night Football) and as a video banner ad for Comcast.net in the Detroit market prior to each Visit Day event.

Radio Traffic sponsorships will run on I-Heart radio stations in metro Detroit and Grand Rapids two weeks prior to Visit Days in October, November and December.

Billboards— Billboard placements in metro Detroit will include a permanent sign on I-94, I-96, I-75 and the Lodge Freeway throughout the academic year. In addition, six bulletin–size boards will have flighted locations from September through December 2016. Two billboards will also be located in the Grand Rapids area from September through December.

Home Team Marketing — Home Team Marketing promotion will occur during fall sports events at 36 high schools in metro Detroit and 2 high schools in Grand Rapids. Promotion includes signage at schools, program inserts and PA announcements during sports events.

Interactive Media is scheduled throughout the year from September through June promoting specific programs and visit day events on:

Website Development

Related Strategies