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FY 2014 Enrollment Marketing Initiatives

UDM’s Enrollment Marketing Initiatives for FY 2014 continue to increase brand awareness of UDM and drive prospective students to enrollment events in support of recruitment strategy.

Recruitment Campaign

Home Team Marketing — Continue Home Team Marketing promotion at fall sports events at 37 high schools in metro Detroit. Promotion includes signage at schools, program inserts and PA announcements during sports events.

TV Commercials Two 30-second TV commercials aired on metro Detroit cable TV sports programs (college football and basketball, and Monday Night football) this fall in addition to sponsorship spots; a video banner ad on Comcast.net in the Detroit and Grand Rapids markets. The TV commercials also appeared on network TV programs aimed at the traditional undergraduate market the week prior to Visit Days in October and December.

Radio Traffic sponsorships ran in metro Detroit and Grand Rapids to promote Visit Days in October, December and February, as well as prior to Open House in March.

Radiate Network (Detroit) Stations

WCSX (94.7 FM)
WDZH (98.7 FM)
WDRQ (93.1 FM)
WDVD (96.3 FM)
WHTD (102.7 FM)
WJR (760 AM)
WMGC (105.1 FM)
WRIF (101.1 FM)
WWJ (950 AM)
WYCD (99.5 FM)
WDTK (1400 AM)
WSAQ (107.1 FM)
WXYT (97.1 FM)

Total Traffic Media (Detroit) Stations

WCSX (94.7 FM)
WDZH (98.7 FM)
WGPR (107.5 FM)
WKQI (99.5 FM)
WYCD (99.5 M)
WMGC (105.1 FM)
WOMC (104.3 FM)
WOMC (104.3 FM)
WRIF (101.1 FM)
WXYT (97.1 FM)
WPZR 102.7 FM)
WNIC (100.3 FM)
CIDR (93.9 FM)

Radiate Media (Grand Rapids) Stations

WBBL (107.3 FM)
WHTS (105.3 FM)
WLAV (96.9 FM)
WVIB (100.1 FM)
WTNR (94.5 FM)
WLAW (96.9 FM)

Total Traffic Network (Grand Rapids) Stations

WBCT (93.7 FM)
WOOD (1300 AM)
WMAX (96.1 FM)
WSRW (105.7 FM)
WSNX (104.5 FM)

Interactive Media will run throughout the year on:

Website Development

Related Strategies