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Community Outreach - College of Business Administration

greeningCollege Sponsors Women in Business Program

The CBA cosponsored the “Women Mean Business” Symposium at Mercy High School in April, at which an expert panel female executives and professionals addressed issues related to women in the workforce. Four CBA alumnae participated as Table Leaders, and four CBA undergraduates attended as CBA representatives.

Students Provide Tax Advice

Accounting students completed Internal Revenue Service (IRS) training and provided free income tax assistance to low-income community residents through the Volunteer Income Tax Assistance (VITA) program in February and March, in fulfillment of a service learning component of the Federal Income Tax course.

Students Teach Financial Literacy

UDM Finance majors provided Financial Literacy classes to Detroit-area public high school students.

High School Students Discuss Super Bowl Ads

In February 2012, Marketing Professor Michael Bernacchi hosted approximately 250 Detroit-area high school students at the 26th annual Super Bowl Ad Nauseam event, where Professor Bernacchi revealed the results of a real-time, nationwide survey of students’ opinions regarding the effectiveness of commercial advertisements aired during the Super Bowl.  The event included the collection of canned goods for distribution to food banks.

Volunteer Outreach

Faculty and staff also volunteer their services at the following organizations: