Super Bowl Blast
January 30, 2014
Time: 4:00 p.m. - 5:30 p.m.
Location: Chemistry Building, room 114
UDM students and alumni are invited to the first annual UDM "Super Bowl Blast," a program about "the game inside the game." The event moderator will be Professor of Business Administration Mike Bernacchi. Presentations and Q&A sessions will include:
- A brief history of the Super Bowl and its ad price growth
- Special guest from the world of auto industry advertising
- "The real value of Super Bowl advertising" a refereed paper for MBAA International, Mar 2014
Presenters will be Bernacchi, Associate Professor of Accounting Robert Hutchinson, Professor of Business Administration Ram Kesavan and recent MBA graduate Teja Inamanamelluri.