Super Bowl Blast

January 30, 2014

Time: 4:00 p.m. - 5:30 p.m.

Location: Chemistry Building, room 114

UDM students and alumni are invited to the first annual UDM "Super Bowl Blast," a program about "the game inside the game."  The event moderator will be Professor of Business Administration Mike Bernacchi.  Presentations and Q&A sessions will include:

  • A brief history of the Super Bowl and its ad price growth
  • Special guest from the world of auto industry advertising 
  • "The real value of Super Bowl advertising" a refereed paper for MBAA International, Mar 2014

Presenters will be Bernacchi, Associate Professor of Accounting Robert Hutchinson, Professor of Business Administration Ram Kesavan and recent MBA graduate Teja Inamanamelluri.

RSVP: Unnecessary