When to use and not use QR codes
While QR codes can be “programmed” to link to emails, dial phone numbers, etc., the primary value of them is to instantly transport a user from a physical place to a digital place.
Use a QR code in
- ads
- direct mail piece
- location sign
- student monitor etc.
QR codes placed in the above locations take your reader to a digital destination (contact page, map, web page, video, etc.) and alleviate the need of consumers to type a URL into a smartphone.
Do not use QR codes
- on websites (with a couple exceptions below)
- in an email
- on social media posts
Most people read emails and social media on their phones. A person reading your email or post on their phone cannot scan their own phone. Use a hyperlink.
If your QR code is primarily a link to your website, AND they are already on your website, then a hyperlink is the better option.
There are a couple of times where a QR code makes sense on a website.
- You’re giving away a downloadable item designed to work on a smartphone. Things like apps, ringtones, wallpapers, etc. Here a properly set up QR code makes it quite easy to begin the process. No typing required.
- You want the consumer to add address/contact information to their address book. Again, no typing required... they scan, confirm and presto -- your information is in their phone.
In the end, the greatest value of a QR code is that it instantly transitions a consumer from a mobile/physical place to a digital/web place. If you are already in the web place, don't use it. If your goal is to transfer between the physical world and the online/web world a QR code could be the right technology.