University of Detroit Mercy

Undergraduate Catalog 2011-2012

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HSA 3200 Health Services Planning and Marketing	Credit Hours	Recitation/Lecture Hours	Studio Hours	Clinical Hours	Lab Hours
An introduction to the concepts and techniques of health services planning and marketing. Conceptual issues include theories of planning, planning methods, history and development of health planning, and the application of marketing within health care institutions. Emphasis is placed on the process and methods of strategic/marketing planning in health service organizations. The internet will be utilized for research and other online coursework.	3	0	0

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