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ENT 4930 Product Entrepreneurship
| Credit Hours | Recitation/Lecture Hours | Studio Hours | Clinical Hours | Lab Hours |
This interdisciplinary course involves engineering seniors taking the prototype design class and business administration seniors taking a general/technical elective course. Teams of engineering and business students will work together to create a product, perform market analysis and develop a business plan. This involves studying the new product/service development and marketing processes from concept development and testing, pretest and test marketing, to forecasting national demand and national launch. Recent best new products and services will be examined together with product failures. Exercises in creating, discovering, inventing and innovating new product/service ideas and market opportunities will be emphasized. | 3 | 0 | 0 | | |
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