Undergraduate Catalog 2011-2012
UDM Academic PoliciesCourse DescriptionsList of All ProgramsFaculty


CST 1010 Fundamentals of Speech
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Fundamental understanding of the process of oral communication with an emphasis on receiver behavior. Concentrates on basic oral communication competencies: idea phrasing, organization and support of ideas, audience analysis and adaptation, confidence, delivery skills, and speech preparation procedures.
300

CST 1020 Voice and Diction
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


(Formerly CST 213.) Examination of the general principles of good voice production and quality as well as standards and principles of pronunciation, articulation and enunciation. The course is intended to improve student's voice qualities, and address diction related to standard American speech.
300

CST 1110 Mass Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Understanding the information, entertainment, persuasion and social cohesion functions of mass media and the media's effects on society and individuals. Includes an overview of the technologies involved in the primary mass media industries: newspapers, magazines, books, radio, television, internet, motion pictures and the recording industry.
300

CST 1120 Visual Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Introduction to basic concepts of visual literacy: the elements of effective visual images and image sequences. Draws from film, video, photography, and graphic arts for raw materials. The course is oriented toward the appreciative consumption of visual materials rather than their production.
300

CST 2000 Mass Media Criticsm
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


An introduction to the application of a variety of critical theories or perspectives to analyze and evaluate the quality of mass media productions and performances. Attention is paid to film, television broadcasts, magazine features, website design and similar "end-products" of mass communication activity.
300

CST 2010 Research Methods
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


This course introduces students to the methods by which social science research relevant to mass media and other forms of communication is conducted. Students will learn the norms and rationale underlying the research process, gain familiarity with related ethical issues, acquire the ability to systematically gather, organize and rigorously evaluate socially generated data.
300

CST 2030 News Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
ENL 1310 (Minimum Grade of D, May not be taken concurrently)


An introduction to the exhilarating world of journalism and to writing for print and online newspapers. Students develop news judgment, learn Associated Press style, practice information-gathering skills, explore trends and issues in journalism, and write stories and blogs on deadline - some of which appear in The Varsity News, the student newspaper.
300

CST 2040 Interpersonal Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of the theories, research and evidence bearing on various topics, including friendships, conflict, love, and relational development. The active learning approach is used.
300

CST 2050 News Writing & Reporting II
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2030 (Minimum Grade of D, May not be taken concurrently)


Students broaden their journalistic skills, explore multimedia reporting, and practice advanced techniques in print and online journalism. This course emphasizes quality news writing and in-depth reporting, including use of public records. In addition to contributing to The Varsity News, students attempt to place their work in professional print and online publications.
300

CST 2090 Persuasion
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 1010 (Minimum Grade of D, May not be taken concurrently)


A public speaking course involving examination of the major logical, psychological, sociological and cultural variables which underlie persuasion in contemporary society. The course focuses on the student as a creator and consumer of messages. Students study theories of persuasion and their application to messages designed to alter attitudes or behaviors relative to matters of economic, political and social significance.
300

CST 2100 Video Production
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Exploration of the analog and digital tools (cameras, lights, video-recorders, related audio/video manipulation equipment) and techniques of video production in both controlled and location environments. Students learn production skills in the context of live and pre-produced video projects, and are introduced to editing.
300

CST 2110 Audio Production
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Exploration of the tools (digital recorders, microphones, mixers, and related processing equipment) and techniques of audio production. Focus is placed on understanding the role of audio production in the contemporary radio station. Campus Radio CST 91.9 FM is utilized as a learning lab. Pro-tools software is used for multi-track editing and recording. Students learn both production and performance skills, although the emphasis is on the former.
300

CST 2150 Multi-Media I
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Projects and experiments in areas of visual language and communication. Activities include traditional analog, computer-related and multimedia methods of image creation and manipulation.
300

CST 2200 Photography
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Introduction to the tools, techniques and theories of analog and digital photography through lectures, demonstrations and practical exercises. Students must provide their own adjustable 35 mm film cameras or APS. Digital equipment will be provided by the department.
300

CST 2210 News Editing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2030 (Minimum Grade of D, May not be taken concurrently)


Students learn the fundamentals of editing, managing, and founding print and online publications. This course focuses on news judgment, journalistic grammar and style, copy editing, headline writing, and ethical and legal trouble shooting. Among the possibilities: media field trips, job shadowing, and the design and execution of a print product.
300

CST 2230 Electronic Media Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Writing skills for broadcasting, advertising and public relations, emphasizing script formats and writing styles for commercials, editorials, news, continuity, documentaries, and dramatic material in lectures and laboratory sessions.
300

CST 2310 Design and Layout
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2030 (Minimum Grade of D, May not be taken concurrently)


An introduction to publication design. This course focuses on print and online newspapers, but also deals with magazines, newsletters, and media websites. Students learn theory and skills, and apply both to design projects. Topics range from color use and typography to photography and information graphics.
300

CST 2400 Principles of Public Relations
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Introduction to public relations which includes its evolution, needs, environments, and basic practices of public relations. Exposes students to PR writing assignments through the use of case studies. The first of a group of public relations courses and a useful elective for those who wish to gain an acquaintance with PR.
300

CST 2410 Principles of Advertising
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Overview of advertising with attention paid to market research, media selection, and the creative processes involved in advertising. Emphasizes product and service advertising. It also analyzes the social impact and role of the advertising industry in business and society.
300

CST 2500 Film Art
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


An introduction to the study of the aesthetics of film through the examination of the fundamental production and design aspects of cinema as an art form. The elements of auteur theory, cinematography, color, editing, lighting, mise-en-scen, sound, and time/space are investigated in a variety of film categories.
300

CST 3000 Mass Media Ethics
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


A thoughtful exploration of ethical issues related to journalism, public relations, advertising, entertainment, and other media industries. Students examine real-life dilemmas faced by professional communicators, and through case studies learn to ask the penetrating questions that lead to ethical decision-making.
300

CST 3010 Communication Law
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of conflicts and issues in communications that have been or can be resolved by law. Includes an overview of the Constitution, statutory law, bureaucratic regulation and court precedents that affect print and electronic media.
300

CST 3033 News Writing and Reporting II
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2030 (Minimum Grade of C, May not be taken concurrently)


Students broaden their journalistic skills, explore multimedia reporting, and practice advanced techniques in print and online journalism. This course emphasizes quality news writing and in-depth reporting, including use of public records. In addition to contributing to The Varsity News, students attempt to place their work in professional print and online publications. Required for Multimedia Journalism Mi
300

CST 3040 Small Group Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of variables related to communication in small problem-solving groups: task, group composition, group climate, role structure, leadership, norms and group development. Both task and interpersonal aspects of group communication are studied. Exper iential activities in group problem-solving provides data for examining group processes.
300

CST 3050 Theories of Listening Behavior
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Study of listening behavior from three perspectives: (a) listening behavior and its role in the communication process; (b) major social and psychological processes involved in the selection and cognition of aurally received data; and (c) remedial measures for both speaker and auditor.
300

CST 3060 Political Campaign Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Study of theories of persuasion and the application of that theory to the communicative elements of current political campaigns. The course focuses on strategic targeting of audiences, media mix dealing, the impact of special interest groups, and other influencing factors. This course is usually offered only during national election years.
300

CST 3070 Organizational Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of current theory and research on communication-based problems of organizations; upward, downward, and horizontal communication; communication breakdown; problems of communication patterns in human relations.
300

CST 3080 Program Planning and Development
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Consideration of the non-production aspects of radio and television programming. Traces the development of program ideas from conceptualization through audience research, program proposals, budgeting, the selection of pilot segments or programs, pre- and post-production evaluation. A second segment of the course deals with program utilization, including the concepts of broadcast scheduling and non-broadcast utilization.
300

CST 3091 Persuasion
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 1010 (Minimum Grade of C, May not be taken concurrently)


A public speaking course involving examination of the major logical, psychological, sociological and cultural variables which underlie persuasion in contemporary society. The course focuses on the student as a creator and consumer of messages. Students study theories of persuasion and their application to messages designed to alter attitudes or behaviors relative to matters of economic, political and social significance.
300

CST 3100 Audio Production and Direction
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2110 (Minimum Grade of D, May not be taken concurrently)


Exploration of audio production and performance skills to prepare a wide variety of radio program materials at a professional level. Special emphasis is placed on digital multi-track production (Pro Tools software) and real-world news coverage. Materials produced in this class air on Campus Radio CST 91.9 FM, or are distributed n the University of Detroit Mercy Radio Network via the internet.
300

CST 3110 Single Camera Video Production
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Exploration of single-camera film and video production techniques using portable digital equipment and computer based editing systems (Final Cut Pro). Much of the raw video is acquired outside of a video studio. Applications of this style include commercials, documentary, drama, education, experimental, and news/public affairs.
300

CST 3120 Multi-Camera Video Production and Direction
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2110 (Minimum Grade of D, May not be taken concurrently)


A laboratory course in the uses of video studio and portable equipment to produce traditional and experimental program types. Course emphasizes organization, preparation, production and post-production aspects from script to final product. Some instruction is lecture-based.
300

CST 3140 Intercultural Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Using theoretical models, this course provides a comparative study of how cultural characteristics affect communication between and within cultures. Students will gain: a scholarly and reasoned view of the beliefs, values, attitudes, and social orientations of other cultures; an enhanced tolerance and appreciation for diversity; and specific communication skills designed to reduce uncertainty when communicating in perceived conditions of difference.
300

CST 3160 Rhetorical Criticism
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Students identify rhetorical artifacts, including speeches, films, songs, etc., and methods for analyzing them, including neo-Aristotelian, feminist, and metaphoric. Students are expected to write, as a term paper, their own rhetorical analysis.
300

CST 3170 Argumentation
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of the elements of logical inquiry and practice in the skills of logical advocacy. This course emphasizes analytical skills, the nature and testing of evidence, the organization of argument, and refutation skills. Exercises in oral argument are included.
300

CST 3240 Feature Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2030 (Minimum Grade of D, May not be taken concurrently)


An exploration of unique approaches and advanced writing styles for nonfiction feature writing. Students learn how to find compelling story ideas and to develop them into riveting stories for newspapers, magazines, and online publications.
300

CST 3300 Sports Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2030 (Minimum Grade of C, May not be taken concurrently)


Students will learn the ins and outs of sports journalism. The course will cover sports reporting and writing for newspapers, websites, magazines, and books, including game coverage, sports features, round-ups, blogging and column writing. The course also will explore ethics, trends, and sports-news management.
300

CST 3305 Sports Broadcasting
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


The course allows students to explore the exciting world of sports broadcasting from several perspectives, including career preparation, accepted practices, ethical and business considerations, and broadcast production and writing. Students will practice preparation, writing, and sports announcing, and produce a portfolio/demo reel of their best work.
300

CST 3307 Sports Information and Public Relations
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


This class offers a thorough exploration of the field of sports information and public relations, including developing media releases, handling media relationships, compiling statistical information, planning major events, and producing such publications as media guides and yearbooks. It is geared toward those interested in working in sports communication for professional teams or college athletic department. This course is an option for the Sports Communication Minor.
300

CST 3310 Sports Information and Public Relations
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2030 (Minimum Grade of C, May not be taken concurrently)


This class offers a thorough exploration of the field of sports information and public relations, including developing media releases, handling media relationships, compiling statistical information, planning major events, and producing such publications as media guides and yearbooks. It is geared toward those interested in working in sports communication for professional teams or college athletic departments.
300

CST 3315 Detroit Sports History and Journalism
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Detroit boasts a rich sports heritage. Some of the nation's most significant athletic icons - Ty Cobb, Joe Louis, Hank Greenberg, and others - made their names in Detroit. At the same time, Detroit has produced some of the country's best-known sports writers, including Harry Salsinger, Wendell Smith, Joe Falls, and Mitch Albom. This course blends both subjects: Detroit sports history and sports journalism. Focusing on the 20th Century, it will explore the city's influential athletic figures, outrageous characters, and famous teams through the journalists who covered them. It will also delve into the impact of those individuals and teams on the city. This course is an option for the Sports Communication Minor.
300

CST 3330 Sports Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 3330 (Minimum Grade of C, May not be taken concurrently)


Students will learn the ins and outs of sports journalism. The course will cover sports reporting and writing for newspapers, websites, magazines, and books, including game coverage, sports features, round-ups, blogging and column writing. The course also will explore ethics, trends, and sports-news management. This course is required for the Sports Communication Minor.
300

CST 3400 Public Relations Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2400 (Minimum Grade of D, May not be taken concurrently)


Emphasis is upon developing and adapting writing skills in public relations media such as news releases, brochures and newsletters.
300

CST 3440 Electronic Media Practicum
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Credits repeatable to 6. Credit for staff-level activity on Communication Studies Department television production activities. Contact the department for credit hour guidelines.
100

CST 3450 Journalism Practicum
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2030 (Minimum Grade of D, May not be taken concurrently)


Students serve as working staff members of the print and online versions of The Varsity News. They report, write, and edit stories; shoot photos; lay out pages; and take responsibility for all aspects of the publication's print and online operations. Credits repeatable to 6.
100

CST 3500 Topics in Film
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of a variety of film categories such as documentary, foreign works, and women and film. Cinematic areas of study rotate on a yearly basis.
300

CST 3650 Public Relations Practicum
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Credit for staff-level activity in public relations projects on and off campus. Contact the department for credit hour guidelines.
100

CST 4010 Public Opinion
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of the principles of attitude and opinion, their development and change, survey design, field work and analysis related to public opinion measurement.
300

CST 4020 Audience Analysis
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Considers the elements and role of audience in various communication situations, drawing on the receiver orientation common to all areas of communication studies. This senior capstone seminar emphasizes familiarity with academic and professional publications, and the ability to synthesize, integrate and analyze audience related issues and research. A term paper is required.
300

CST 4030 Communication Seminar
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Topical seminars taught by full-time faculty. Prerequisites depend upon the topical focus of the seminar in any given semester.
300

CST 4040 Professional Seminar
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2150 (Minimum Grade of C, May not be taken concurrently)


Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
300

CST 4050 Professional Seminar: Electronic Media
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
300

CST 4060 Professional Seminar: Journalism
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
300

CST 4070 Professional Seminar: Public Relations and Advertising
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
300

CST 4210 News Editing, Design and Management
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2030 (Minimum Grade of C, May not be taken concurrently)


Students will learn the fundamentals of editing for print and online news publications. The course will cover news judgment, story organization, legal and ethical troubleshooting, grammar, word usage, Associated Press style, headline writing, principles of publications and web design, newsroom management, media entrepreneurship and other topics. Students will apply their skills and knowledge through a class project, either a publication or a website.
300

CST 4330 Communication Projects
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Individually directed projects in Communication Studies.
100

CST 4400 Public Relations Programs
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2400 (Minimum Grade of D, May not be taken concurrently)


Application of public relations theory and techniques to the development of a fully-designed public relations program.
300

CST 4410 Advertsing Campaigns
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 2410 (Minimum Grade of D, May not be taken concurrently)


(Formerly CST 341.) Examination of the nature and objectives of different types of advertising campaigns with emphasis on message preparation. Students learn how to write advertising copy for different uses as well as for a variety of media. Stress is placed on understanding the application of a variety of advertising copywriting techniques and the creation of an integrated advertising campaign.
300

CST 4800 Communication Internship
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Credits repeatable to 6. Supervised field experience for communication students. Arrangements should be made with the departmental internship director at least one semester in advance of the desired internship registration.
100

CST 4950 Communication Readings
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Individually directed readings in communication studies.
100

CST 4990 Capstone Seminar
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Students are expected to synthesize issues and research from concepts, theories and skills to which they have been exposed. A term paper is required.
300

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