University of Detroit Mercy

Undergraduate Catalog 2011-2012

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CST 2410 Principles of Advertising	Credit Hours	Recitation/Lecture Hours	Studio Hours	Clinical Hours	Lab Hours
Overview of advertising with attention paid to market research, media selection, and the creative processes involved in advertising. Emphasizes product and service advertising. It also analyzes the social impact and role of the advertising industry in business and society.	3	0	0

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