Undergraduate Catalog 2011-2012
UDM Academic PoliciesCourse DescriptionsList of All ProgramsFaculty


BUS 1500 Introduction to Business
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


A study of the functions of the business organization as they relate to both the internal and external operating needs of the firm. The historical development of the industrial organization is examined, together with the structure, process and behavior of the firm. Effects of government and economic systems are investigated.
300

BUS 1600 Business as a Profession
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


This course ,which is required of all freshman Business and Accounting majors, has three principal areas of focus: to introduce students to all of the functional areas of business, including presentations by various faculty and alumni; develop the necessary skills to work in teams; and to introduce students to the "world of work", including activities provided by the Career Education Center. Teams will be used to examine social responsibility issues and the course will include a service learning project. (Required of all freshman Business and Accounting majors.)
300

BUS 2100 Behavior and Leadership in Organizations
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 1600 (Minimum Grade of D, May not be taken concurrently)


In this course, students learn about behavior in organizations, including leadership, motivation, decision-making, interpersonal communication, teamwork, and other interpersonal and group-level processes.
300

BUS 2310 Business Law I
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


A study of the law as it relates to organizational activity. Material covered includes courts and procedures, sources of American law, the Constitution; administrative law, contracts, business torts and crimes, business organizations including partnerships, limited liability companies and corporations. Also included are regulations placed upon business including S.E.C. regulations and anti-trust.
300

BUS 2900 Personal Finance
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


This course does not fulfill a concentration requirement for Business Administration majors. Emphasis is on personal financial planning. Numerous topics are covered including types of consumer credit, auto, home and life insurance, auto leasing, savings and investing, retirement planning and various tax related issues.
300

BUS 3110 Organizational Management
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


The development of organizations is studied, emphasizing structures, processes, and the behavior of people at work.
300

BUS 3120 Principles of Marketing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


A study of the principles, concepts, functions, institutions and environment of marketing as a social organization that fulfills distribution of goods and services through effective and ethical communication and distribution systems. Marketing topics to be covered include: new product development, market research and demand assessment, promotion, advertising, pricing, distribution, global and internet marketing.
300

BUS 3130 Financial Management
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
ACC 2010 (Minimum Grade of D, May not be taken concurrently) AND
ECN 2960 (Minimum Grade of D, May not be taken concurrently) AND
MTH 2140 (Minimum Grade of D, May not be taken concurrently)
OR
STA 2250 (Minimum Grade of D, May not be taken concurrently)


An introduction to the concepts and techniques employed to manage the financial resources of the firm. Major topics include: working capital management, capital expenditure analysis, valuation of the firm, dividend policy and sources of capital.
300

BUS 3150 Quantitative Methods for Decision-Making
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
STA 2250 (Minimum Grade of D, May not be taken concurrently)
MTH 2140 (Minimum Grade of D, May not be taken concurrently)


Concepts, techniques and applications of quantitative methods for decision making are introduced. Topics include: forecasting, regression analysis, analysis of variance, statistical decision theory, utility theory, linear programming and waiting lines. The course incorporates computer software packages.
300

BUS 3160 Control of Operations Management and Quality
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3150 (Minimum Grade of D, May not be taken concurrently)


Presents a broad conceptual framework for the management and control of operations and quality. Topics include: operations function in service and manufacturing, product and service design, facility location, process selection and capacity planning, design of work systems, aggregate planning, inventory management, MRP, scheduling, quality assurance, organizing for quality, quality of design and performance, inspection and measurement, statistical process control, quality circles and quality improvement.
300

BUS 3170 Management of Information Systems
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CIS 1000 (Minimum Grade of D, May not be taken concurrently) AND
BUS 3110 (Minimum Grade of D, May not be taken concurrently)
OR
CIS 1020 (Minimum Grade of D, May not be taken concurrently)
OR
CIS 1030 (Minimum Grade of D, May not be taken concurrently)


This course covers the concept and capabilities of any MIS, the role of the MIS in supporting planning and control in the organization, the management of the organization's information resources and how these resources can be used at all levels of decision making.
300

BUS 3180 Organizational Leadership
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3110 (Minimum Grade of D, May not be taken concurrently)


Traditional and current theories of leadership are studied and applied to the person in interpersonal, organizational, and social contexts. (May not be taken by students who have completed BUS 2100)
300

BUS 3190 Business and Society
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3110 (Minimum Grade of D, May not be taken concurrently)


Sustainable operations of the business firm in society are studied: integrity, globalization, consumerism, governance of the firm, transparency with all stakeholders, business-government relations, resource and energy policy, environment, and the strengths and weaknesses of free markets. Personal values and goals, moral maturity, ethics, exemplary business leaders and their innovative business ventures are also examined. Service learning is part of the course.
300

BUS 3300 Fundamentals of Investments
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3130 (Minimum Grade of D, May not be taken concurrently)


An introduction to the financial assets and investment tools used by individual investors and institutions. Assets covered emphasize stocks and bonds. The key variables which govern all investors, risk and expected return, are examined in detail and are used to explain asset selection and investment performance evaluation. Some emphasis is placed on the structure and evolution of the investments markets and on the role of the various market participants, such as traders and stock brokers. The excitement of this rapidly changing field is demonstrated by examining current events and new investment technology.
300

BUS 3310 Advanced Investments
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3300 (Minimum Grade of D, May not be taken concurrently)


A continuation of Fundamentals of Investments, covering more specialized assets and more advanced analytical tools. Possible investment assets to be studied include options, futures, real estate and various mutual funds. In addition, the course provides further details related to stock and bond selection. The characteristics of the performance of an investor's total collection of assets (portfolio analysis) are also covered, as are various theories related to the valuation of individual assets. As in Fundamentals of Investments, the emphasis in the course is to convey the dynamic nature of this market to the student.
300

BUS 3340 Corporate Finance
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3130 (Minimum Grade of D, May not be taken concurrently)


A case study approach to the problems facing the corporate financial manager. Application of financial principles and tools to problem solving in the areas including but not limited to working capital management, capital budgeting, financial structure, cost of capital, dividend policy and valuation.
300

BUS 3370 Management of Financial Institutions
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3130 (Minimum Grade of D, May not be taken concurrently)


This course offers an overview of the opportunities and challenges faced by major financial institutions such as banks, savings and loan associations, mutual savings banks and insurance companies. Emphasis is placed on application of principles and techniques of financial institutional management.
300

BUS 3510 Human Resources Management
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3110 (Minimum Grade of D, May not be taken concurrently)


This course is a survey of the full range of Human Resources functions in the modern traditions of Human Resources Management.
300

BUS 3520 Labor Law & Collective Bargaining
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3110 (Minimum Grade of D, May not be taken concurrently)


An examination of the legal framework within which formalized (unionized) labor-management processes operate (in private and public sectors), including initial organization of labor union representation and subsequent development and management of collective bargaining and grievance processes. Also considered are effects of these processes on organizational effectiveness as it relates to outcomes for stakeholders including labor, management, owners and shareholders, customers or clients and the larger communities within which the organization operates.
300

BUS 3530 Seminar in Human Resource Management
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3510 (Minimum Grade of D, May not be taken concurrently)


An exploration of recent developments in the literature concerning human resources management. Topics range among, but are not limited to the following: privacy, recent labor legislation and its impact on HRM, genetic screening and related health and safety issues, cooperative labor-management experiments and their results, statistical aspects of fairness in selection, placement and promotion, internationalization of HRM functions, job security and labor productivity. Students are required to complete a major project for the course in accordance with guidelines provided by the professor.
300

BUS 3550 Individual and Group Behavior Motivation, Decision Making and Performance
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3110 (Minimum Grade of D, May not be taken concurrently)


Theories of individual and group motivation and decision making are studied and applied to solve problems.
300

BUS 3600 eBusiness
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3170 (Minimum Grade of C, May not be taken concurrently)


This course provides an understanding of the applications, base line technologies, changing skill sets, and business concepts that organizations need to master in order to manage and lead their e-business initiatives. Future managers need to know how to integrate new information technology with innovative forms of organizing to develop effective e-business strategies.
300

BUS 3620 Introduction to Entrepreneurship
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3110 (Minimum Grade of D, May not be taken concurrently)
BUS 3120 (Minimum Grade of D, May not be taken concurrently)


This course is composed of lectures, case analysis, the development of a business plan by each student and classroom visits by entrepreneurs. Student teams act as consultants for existing businesses. Key course topics include: developing skills needed to initiate and sustain a business venture, conceptual aspects of building a business, financing alternatives, government regulations, management, customer relations, human resources and planning. The importance of individual leadership in developing and maintaining innovations in larger organizations is also addressed. Students majoring in business, engineering, liberal arts, health, education and architecture may consider this as an elective.
300

BUS 3700 International Business Law
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 2310 (Minimum Grade of D, May not be taken concurrently)


An examination of the problems confronted in international business including differences in legal systems, the effect of Treaties, Executive agreements, trade agreements, and trade organizations on business problems in the formation of contracts, liability for business torts, sales under international terms, and the problems in the formation of business organizations including joint ventures, corporate subsidiaries and anti-trust.
300

BUS 3720 Sports Law
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 2310 (Minimum Grade of D, May not be taken concurrently)


A study of law as it relates to professional sports with some analysis of amateur sports organizations such as the N.C.A.A. Emphasis is placed on the regulation of professional sports from individual contracts to anti-trust considerations. There is discussion of the regulatory structure within professional sports including the power of league commissioners. Because of the mass of material involved, emphasis will be placed on professional baseball, followed by comparison with the other major professional sports.
300

BUS 3820 Consumer Behavior
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3120 (Minimum Grade of D, May not be taken concurrently)


A study of the variables that determine consumer buying behavior and decisions. Concepts and theories of individual and group purchase and consumption behavior are discussed including information processing, perception, interest, learning, attitudes, beliefs, motivation, personality, lifestyles, values, brand loyalty, adoption, diffusion and culture. Cross-cultural and international patterns of buying behavior are investigated.
300

BUS 3860 Business Research Methods
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3120 (Minimum Grade of D, May not be taken concurrently) AND
MTH 2140 (Minimum Grade of D, May not be taken concurrently)
OR
STA 2250 (Minimum Grade of D, May not be taken concurrently)


A study of the marketing research process. Research methodologies are discussed in terms of problem identification and formulation, research and sampling design, data collection methods, data analysis, data interpretation and report development. Ethics of marketing research are discussed.
300

BUS 3870 Internet Marketing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3120 (Minimum Grade of D, May not be taken concurrently)


Investigates the newly developed Internet marketing opportunities in the cyberworld. The focus is on strategic Internet marketing. Major topics include: Internet market scanning, research and analysis; Internet market planning; developing and assessing corporate web sites; cyber-writing; Internet trade shows, advertising and promotions; e-mail marketing, and ethics of Internet marketing.
300

BUS 3880 Sports and Entertainment Marketing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3120 (Minimum Grade of D, May not be taken concurrently)


The marketing of sports as well as entertainment-music-movies, video games, etc. has grown in importance as these leisure -time activities have had an increasing impact on pop culture. This course will examine the relevant data and theory in each of these areas, including the global marketplace. In addition, the course will connect ethics and social corporate responsibility to the marketing of sports and entertainment.
300

BUS 4000 Global Sustainable Development
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3120 (Minimum Grade of C, May not be taken concurrently)
BUS 3130 (Minimum Grade of C, May not be taken concurrently)
BUS 3190 (Minimum Grade of C, May not be taken concurrently)
ECN 3050 (Minimum Grade of C, May not be taken concurrently)


The course is comprehensive study of sustainable development. The three dimensions of sustainable development are discussed: economic, social, and environmental. The objective is to recognize the challenges of sustainable development; the opportunities and limits for the private sector in meeting these challenges; and prepare the student for the application of these concepts in functional business topics.
300

BUS 4310 Advanced Investments
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3300 (Minimum Grade of C, May not be taken concurrently)


A continuation of Fundamentals of Investments, covering more specialized assets and more advanced analytical tools. Possible investment assets to be studied include options, futures, real estate and various mutual funds. In addition, the course provides further details related to stock and bond selection. The characteristics of the performance of an investor's total collection of assets (portfolio analysis) are also covered, as are various theories related to the valuation of individual assets. As in Fundamentals of Investments, the emphasis in the course is to convey the dynamic nature of this market to the student.
300

BUS 4350 Global Finance
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3130 (Minimum Grade of D, May not be taken concurrently)


Focuses on the financial problems caused by foreign exchange rate variation, study of the international monetary system and the basic financial instruments of international transactions, issues in foreign investment, internal and external financing and financial control in the multinational corporation.
300

BUS 4360 Real Estate
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3130 (Minimum Grade of D, May not be taken concurrently)


A study of the selection, financing and taxation of investments in real property. Topics include: types of real estate investments, analysis of risk and rates of return, sources of investment capital and the criteria for the selection of real estate investments and financing sources.
300

BUS 4520 Labor and Industrial Relations: past, present and future
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


This course includes an examination of the conceptual foundations of the relations between organized labor and management and the environmental factors that have shaped their development. Current trends and possible futures are also studied.
300

BUS 4540 Organizational Strategy, Cultural Design, Development, Change and Performance
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3180 (Minimum Grade of D, May not be taken concurrently)


Explores the theories and practices associated with planned organizational change aimed at integrating human and other resources to achieve superior organizational performances. Topics include, but are not limited to the following: organizational decline, organizational renewal, structural and human resources approaches to change and others. Emphasis is placed on change processes that lead to the organizational performances and contribute to increased satisfaction among organizational stakeholders: consumers, clients, shareholders and the larger communities within which the organization operates.
300

BUS 4560 Comparative International Management
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3110 (Minimum Grade of D, May not be taken concurrently)


In this course, the policy, legal, and cultural matters distinctively associated with various regions of the world in which major industrial producers operate, including North and South America, Europe, and Asia, are studied. Strategic issues are considered.
300

BUS 4570 Current Issues in Organizational Management & Leadership
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3110 (Minimum Grade of D, May not be taken concurrently)


Investigates and analyzes contemporary issues relevant to management theory and practice. Emphasis is placed on current research and applications to management problems.
300

BUS 4625 Supply Chain Management
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3160 (Minimum Grade of C, May not be taken concurrently)


This course is about supply chain management (SCM) fundamentals. SCM will be studied in relation to e-commerce and Internet procurement and marketing. Major topics include: role of logistics, global dimensions, supply chain relationships, performance measurement and financial analysis, technology (managing information flow); demand management, managing inventory, transportation (managing the flow of supply chain), distribution (managing fulfillment operations), network design and analysis; sourcing materials and services, and managing reverse flows in the Supply Chain.
300

BUS 4635 Project Management
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3150 (Minimum Grade of D, May not be taken concurrently)


The purpose of the course is to introduce the student to project management techniques. Topics include project organization and staffing, planning and controlling, scheduling and resource allocation, and leadership. This course involves a combination of lecturing and case studies and professional software.
300

BUS 4810 Promotion Management
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3120 (Minimum Grade of D, May not be taken concurrently)


A study of the promotional process for products and services. Advertising strategies including media selection, message development and effectiveness are discussed. Sales promotion tools such as discounts, rebates, samples and point of purchase are analyzed. The impact of the selling and sales management process are explored.
300

BUS 4820 Channel and Retailing Management
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3120 (Minimum Grade of D, May not be taken concurrently)


A study of channel management and retailing. Channel management topics include distribution, transportation, inventory, wholesalers and other intermediaries. Retailing management topics include location, purchasing, width, depth and consistency of offerings, store layout, pricing, merchandising and profitability.
300

BUS 4830 New Product Management
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3120 (Minimum Grade of D, May not be taken concurrently)


Studies the new product/service development and marketing process from concept development and testing, pretest and test marketing, to forecasting national demand and national launch. Recent best new products and services will be examined together with product failures. Exercises in creating, discovering, inventing and innovating new product/service ideas and market opportunities will be emphasized.
300

BUS 4840 Ethics in Marketking
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3120 (Minimum Grade of D, May not be taken concurrently)


The role of ethics in new and old product development, marketing research, distribution, channels, pricing, promotion, advertising and retailing management are discussed. Rights, duties and responsibilities of marketing managers and consumers in relation to safe, environment-protective, traditional values-preserving products and services are also discussed.
300

BUS 4870 Global Marketing Strategies
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3120 (Minimum Grade of D, May not be taken concurrently)


Explores and analyzes current global markets and marketing strategies in relation to their political, financial and cultural risk and opportunity. Specific topics include: global technological alliances for developing core competence, products and services; globalization versus customization of the product mix; great global product successes and failures; assessing global markets such as NAFTA, EU, LAIA and MERCOSUR, CIS, ECOWAS, ASEAN, China and the Pacific Rim; and ethics of global marketing strategies.
300

BUS 4890 Marketing Strategy
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3120 (Minimum Grade of D, May not be taken concurrently)


A capstone course discussing comprehensive marketing mix strategies. Current successful and unsuccessful products and services will be analyzed using a case format.
300

BUS 4920 Directed Studies in Business
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


An intensive study of special topics in the field of business, directed by members of the faculty. This course is generally open only to students with a cumulative grade point average of 2.75 or above who have achieved senior standing in business; it is designed to serve as an advanced elective course and cannot be used to substitute for required course work.
100

BUS 4940 International Studies in Business
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Study in one or more disciplines conducted abroad under supervision of members of the faculty. Course allows students to gain additional perspective on international business, with specific reference to the host country.
300

BUS 4990 Strategic Policy and Management
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 2310 (Minimum Grade of D, May not be taken concurrently)
BUS 3110 (Minimum Grade of D, May not be taken concurrently)
BUS 3120 (Minimum Grade of D, May not be taken concurrently)
BUS 3130 (Minimum Grade of D, May not be taken concurrently)
BUS 3150 (Minimum Grade of D, May not be taken concurrently)


A capstone course in Business Administration. Through the study of actual business situations, the student diagnoses organizational problems and considers the various factors influencing policy formulation and implementation.
300

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