University of Detroit Mercy

Undergraduate Catalog 2011-2012

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BUS 4830 New Product Management	Credit Hours	Recitation/Lecture Hours	Studio Hours	Clinical Hours	Lab Hours
Prerequisites: BUS 3120 (Minimum Grade of D, May not be taken concurrently) Studies the new product/service development and marketing process from concept development and testing, pretest and test marketing, to forecasting national demand and national launch. Recent best new products and services will be examined together with product failures. Exercises in creating, discovering, inventing and innovating new product/service ideas and market opportunities will be emphasized.	3	0	0

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