University of Detroit Mercy

Undergraduate Catalog 2011-2012

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BUS 3880 Sports and Entertainment Marketing	Credit Hours	Recitation/Lecture Hours	Studio Hours	Clinical Hours	Lab Hours
Prerequisites: BUS 3120 (Minimum Grade of D, May not be taken concurrently) The marketing of sports as well as entertainment-music-movies, video games, etc. has grown in importance as these leisure -time activities have had an increasing impact on pop culture. This course will examine the relevant data and theory in each of these areas, including the global marketplace. In addition, the course will connect ethics and social corporate responsibility to the marketing of sports and entertainment.	3	0	0

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