Undergraduate Catalog 2011-2012
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BUS 3870 Internet Marketing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3120 (Minimum Grade of D, May not be taken concurrently)


Investigates the newly developed Internet marketing opportunities in the cyberworld. The focus is on strategic Internet marketing. Major topics include: Internet market scanning, research and analysis; Internet market planning; developing and assessing corporate web sites; cyber-writing; Internet trade shows, advertising and promotions; e-mail marketing, and ethics of Internet marketing.
300

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