Undergraduate Catalog 2011-2012
UDM Academic PoliciesCourse DescriptionsList of All ProgramsFaculty


BUS 3620 Introduction to Entrepreneurship
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
BUS 3110 (Minimum Grade of D, May not be taken concurrently)
BUS 3120 (Minimum Grade of D, May not be taken concurrently)


This course is composed of lectures, case analysis, the development of a business plan by each student and classroom visits by entrepreneurs. Student teams act as consultants for existing businesses. Key course topics include: developing skills needed to initiate and sustain a business venture, conceptual aspects of building a business, financing alternatives, government regulations, management, customer relations, human resources and planning. The importance of individual leadership in developing and maintaining innovations in larger organizations is also addressed. Students majoring in business, engineering, liberal arts, health, education and architecture may consider this as an elective.
300

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For more information about UDM, or to apply online, go to www.udmercy.edu/apply.


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