Undergraduate Catalog 2005-2007
UDM Academic PoliciesCourse DescriptionsList of All ProgramsFaculty


CST 101 Fundamentals of Speech
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Fundamental understanding of the process of oral communication with an emphasis on receiver behavior. Concentrates on basic oral communication competencies: idea phrasing, organization and support of ideas, audience analysis and adaptation, confidence, delivery skills, and speech preparation procedures.
30000

CST 102 Voice and Diction
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




(Formerly CST 213.) Examination of the general principles of good voice production and quality as well as standards and principles of pronunciation, articulation and enunciation. The course is intended to improve students? voice qualities, and address diction related to standard American speech.
30000

CST 111 Mass Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Understanding the information, entertainment, persuasion and social cohesion functions of mass media and the media's effect on society and individuals. Includes an overview of the technologies, including the impact of the internet, involved in the primary mass media industries: newspapers, magazines, books, radio, television, motion pictures and the recording industry.
30000

CST 112 Visual Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Introduction to basic concepts of visual literacy: the elements of effective visual images and image sequences. Draws from film, video, photography, and graphic arts for raw materials. The course is oriented toward the appreciative consumption of visual materials rather than their production.
30000

CST 200 Mass Media Criticism
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




An introduction to the application of a variety of critical theories or perspectives to analyze and evaluate the quality of mass media productions and performances. Attention is paid to film, television broadcasts, magazine features, website design and similar "end-products" of mass communication activity.
30000

CST 201 Research Methods
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




This course introduces students to the methods by which social science research relevant to mass media and other forms of communication is conducted. Students will learn the norms and rationale underlying the research process, gain familiarity with related ethical issues, acquire the ability to systematically gather, organize and rigorously evaluate socially generated data.
30000

CST 203 News Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
ENL 131



Introduction to writing for newspapers. Students learn journalistic skills, style and technique, writing extensively in and out of class while on deadline. Focus is on reporting factually, conducting interviews, creating compelling leads, organizing stories and mastering Associated Press style. Students are encouraged to publish stories in campus and professional publications.
30000

CST 204 Interpersonal Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Examination of the theories, research and evidence bearing on various topics, including friendships, conflict, love, and relational development. The active learning approach is used.
30000

CST 205 Intermediate News Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 203



(3 credits, repeatable to 6) Building on skills learned in CST 203, this course stresses real-world, on-the-street reporting and news writing, with emphasis on public affairs and grassroots, civic journalism. Students are required to cover off-campus events, outside of class sessions, and to contribute regularly to university publications.
30000

CST 209 Persuasion
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 101



A public speaking course involving examination of the major logical, psychological, sociological and cultural variables which underlie persuasion in contemporary society. The course focuses on the student as a creator and consumer of messages. Students study theories of persuasion and their application to messages designed to alter attitudes or behaviors relative to matters of economic, political and social significance.
30000

CST 210 Video Production
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Exploration of both analog and digital tools (cameras, lights, video-recorders, related audio/video manipulation equipment) and techniques of video production in both controlled and location environments. Students learn production skills in the context of live and pre-produced video programs. On-camera skills are not required.
30000

CST 211 Audio Production
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Exploration of the tools within digital/analog platforms (digital recorders, microphones, mixers, and related processing and editing equipment) and techniques of audio production. Focus is placed on understanding the role of audio production in the contemporary radio station. Students learn and use both production and performance skills, although the emphasis is on the former.
30000

CST 215 Multi Media I
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Projects and experiments in areas of visual language and communication. Activities include traditional analog, computer-related and multimedia methods of image creation and manipulation.
30000

CST 220 Photography
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Introduction to the tools, techniques and theories of analog and digital photography through lectures, demonstrations and practical exercises. Students must provide their own adjustable 35 mm film cameras or APS. Digital equipment will be provided by the department.
30000

CST 221 News Editing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 203



Study and practice of skills needed to be a successful editor. Students learn to edit copy, troubleshoot stories, correct improper grammar, create headlines and coach writers toward excellence.
30000

CST 223 Electronic Media Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 112



Writing skills for broadcasting, advertising and public relations, emphasizing script formats and writing styles for commercials, editorials, news, continuity, documentaries, and dramatic material in lectures and laboratory sessions.
30000

CST 231 Design and Layout
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Introduction to publication design and layout, focusing on newspapers, but also dealing with magazines, newsletters and the Internet. Students explore the principles of design, learn the basics of Quark, are introduced to PhotoShop and create projects that demonstrate their skills.
30000

CST 240 Principles of Public Relations
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Introduction to public relations which includes its evolution, needs, environments, and basic practices of public relations. Exposes students to PR writing assignments through the use of case studies. The first of a group of public relations courses and a useful elective for those who wish to gain an acquaintance with PR.
30000

CST 241 Principles of Advertising
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Overview of advertising with attention paid to market research, media selection, and the creative processes involved in advertising. Emphasizes product and service advertising. It also analyzes the social impact and role of the advertising industry in business and society.
30000

CST 250 Film Art
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




An introduction to the study of the aesthetics of film through the examination of the fundamental production and design aspects of cinema as an art form. The elements of auteur theory, cinematography, color, editing, lighting, mise-en-scen?, sound, and time/space are investigated in a variety of film categories.
30000

CST 300 Mass Media Ethics
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




A study of criticisms of the communication media as perceived by society, and analysis, using a case-study approach, of real-life ethical dilemmas facing professional communicators.
30000

CST 301 Communication Law
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Examination of conflicts and issues in communications that have been or can be resolved by law. Includes an overview of the Constitution, statutory law, bureaucratic regulation and court precedents that affect print and electronic media.
30000

CST 304 Small Group Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Examination of variables related to communication in small problem-solving groups: task, group composition, group climate, role structure, leadership, norms and group development. Both task and interpersonal aspects of group communication are studied. Exper iential activities in group problem-solving provides data for examining group processes.
30000

CST 305 Theories of Listening Behavior
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Study of listening behavior from three perspectives: (a) listening behavior and its role in the communication process; (b) major social and psychological processes involved in the selection and cognition of aurally received data; and (c) remedial measures for both speaker and auditor.
30000

CST 306 Political Campaign Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Study of theories of persuasion and the application of that theory to the communicative elements of current political campaigns. The course focuses on strategic targeting of audiences, media mix dealing, the impact of special interest groups, and other influencing factors. This course is usually offered only during national election years.
30000

CST 307 Organizational Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Examination of current theory and research on communication-based problems of organizations; upward, downward, and horizontal communication; communication breakdown; problems of communication patterns in human relations.
30000

CST 308 Electronic Media Management
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 111



Consideration of the non-production aspects of radio and television programming. Traces the development of program ideas from conceptualization through audience research, program proposals, budgeting, the selection of pilot segments or programs, pre- and post-production evaluation. A second segment of the course deals with program utilization, including the concepts of broadcast scheduling and non-broadcast utilization.
30000

CST 310 Audio Production-Direction
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 211
or permission of instructor


Exploration of audio production and performance skills to prepare a wide variety of radio program materials at a professional level of sophistication. Special emphasis is placed on digital multi-track production and real-world election coverage. Materials produced in this course may be distributed on the University of Detroit Mercy Radio Network or via the Internet.
30000

CST 311 Single Camera Video Production
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Exploration of single-camera video and film production techniques using portable video equipment and computer or videotape based editing systems. Much of the raw video is acquired outside of a controlled environment. Applications of this style include commercials, documentary, drama, education, experimental, and news/public affairs.
30000

CST 312 Multi-Camera Video Production-Direction
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 210
or permission of instructor.


A laboratory course in the uses of video studio and portable equipment to produce traditional and experimental program types. Course emphasizes organization, preparation, production and post-production aspects from script to final product.
30000

CST 314 Intercultural Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Using theoretical models, this course provides a comparative study of how cultural characteristics affect communication between and within cultures. Students will gain: a scholarly and reasoned view of the beliefs, values, attitudes, and social orientations of other cultures; an enhanced tolerance and appreciation for diversity; and specific communication skills designed to reduce uncertainty when communicating in perceived conditions of difference.
30000

CST 316 Rhetorical Criticism
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Students identify rhetorical artifacts, including speeches, films, songs, etc., and methods for analyzing them, including neo-Aristotelian, feminist, and metaphoric. Students are expected to write, as a term paper, their own rhetorical analysis.
30000

CST 317 Argumentation
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Examination of the elements of logical inquiry and practice in the skills of logical advocacy. This course emphasizes analytical skills, the nature and testing of evidence, the organization of argument, and refutation skills. Exercises in oral argument are included.
30000

CST 324 Feature Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 203
or permission of instructor.


Intensive practice and study of feature writing techniques. Students write newspaper and magazine features while studying literary journalism, creative non-fiction and column writing. Helps students explore freelancing opportunities outside the classroom.
30000

CST 340 Public Relations Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 240



Emphasis is upon developing and adapting writing skills in public relations media such as news releases, brochures and newsletters.
30000

CST 344 Electronic Media Practicum
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:

Departmental permission form.


Credits repeatable to 6. Credit for staff-level activity on Communication Studies Department television production activities. Contact the department for credit hour guidelines.
1-30000

CST 345 Journalism Practicum
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:

Departmental permission form.


Credits repeatable to 6. Credit for staff-level activity on the campus newspaper or magazine. Contact the department for credit hour guidelines.
1-30000

CST 350 Topics in Film
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Examination of a variety of film categories such as documentary, foreign works, and women and film. Cinematic areas of study rotate on a yearly basis.
30000

CST 365 Public Relations Practicum
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:

Departmental permission form.


Credit for staff-level activity in public relations projects on and off campus. Contact the department for credit hour guidelines.
1-30000

CST 401 Public Opinion
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Examination of the principles of attitude and opinion, their development and change, survey design, field work and analysis related to public opinion measurement.
30000

CST 402 Audience Analysis
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:

CST senior


Considers the elements and role of audience in various communication situations, drawing on the receiver orientation common to all areas of communication studies. This senior capstone seminar emphasizes familiarity with academic and professional publications, and the ability to synthesize, integrate and analyze audience related issues and research. A term paper is required.
30000

CST 403 Communication Seminar
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Topical seminars taught by full-time faculty. Prerequisites depend upon the topical focus of the seminar in any given semester.
30000

CST 404 Professional Seminar
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
30000

CST 405 Professional Seminar: Electronic Media
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
30000

CST 406 Professional Seminar: Journalism
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
30000

CST 407 Professional Seminar: Public Relations/Advertising
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:




Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
30000

CST 433 Communication Projects
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:

Departmental permission form.


Individually directed projects in Communication Studies.
1-30000

CST 440 Public Relations Programs
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 240



Application of public relations theory and techniques to the development of a fully-designed public relations program.
30000

CST 441 Advertising Campaigns
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
CST 241



(Formerly CST 341.) Examination of the nature and objectives of different types of advertising campaigns with emphasis on message preparation. Students learn how to write advertising copy for different uses as well as for a variety of media. Stress is placed on understanding the application of a variety of advertising copywriting techniques and the creation of an integrated advertising campaign.
30000

CST 480 Communication Internship
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:

Advanced placement and departmental permission form.


Credits repeatable to 6. Supervised field experience for communication students. Arrangements should be made with the departmental internship director at least one semester in advance of the desired internship registration.
1-30000

CST 495 Communication Readings
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:

Departmental Permission Form.


Individually directed readings in communication studies.
1-30000

CST 499 Capstone Seminar
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:

Senior Standing.


Students are expected to synthesize issues and research from concepts, theories and skills to which they have been exposed. A term paper is required.
30000

College of Business Administration

Home | Contacts | Policies | Programs | Website

College of Engineering & Science

Home | Contacts | Policies | Programs | Website

College of Health Professions & McAuley School of Nursing

Home | Contacts | Policies | Programs | Website

College of Liberal Arts & Education

Home | Contacts | Policies | Programs | Website

School of Architecture

Home | Contacts | Policies | Programs | Website

School of Dentistry

Home | Contacts | Policies | Programs | Website

School of Law

Home | Contacts | Policies | Programs | Website



For more information about UDM, or to apply online, go to www.udmercy.edu/apply.


Print Friendly Print-friendly