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EMGT 5120 Engineering Marketing
| Credit Hours | Recitation/Lecture Hours | Studio Hours | Clinical Hours | Lab Hours |
An introductory study of the management of marketing - a downstream function of business that links the firm to customers, clients, and consumers. Fundamental concepts of marketing are explored including the marketing concept, marketing orientation, customer orientation, as well as several components of the marketing function such as product innovation, new product design, marketing research, product mix, communications mix, retailing, internet marketing, channels of distribution, pricing, and global marketing. The ethical implications of marketing decisions are also discussed. | 3 | 0 | 0 | | |
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