University of Detroit Mercy

Graduate Catalog 2009-2010

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MBA 5240 Marketing Mgmt & Planning	Credit Hours	Recitation/Lecture Hours	Studio Hours	Clinical Hours	Lab Hours
This course analyzes and assesses marketing opportunities and threats, assesses competitive advantages and disadvantages, and develops business plans that are consistent with these assessments. Specific topics include methods of market analysis and decision making in multi-markets and global strategic businesses. The course may include case analysis, a group project or a simulation that examines the strategic marketing position of the firm.	3	0	0

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