University of Detroit Mercy

Graduate Catalog 2008-2009

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Course Descriptions

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Faculty

MBA 516 Foundations of Marketing	Credit Hours	Recitation/Lecture Hours	Studio Hours	Clinical Hours	Lab Hours
The course examines the marketing functions in consumer, business-to-business, government and non-profit markets with an emphasis on the role of marketing in the organization. Areas to be investigated include marketing and customer information, market segmentation, global and ethical issues, as well as, product planning, channels of distribution, pricing and promotion analysis.	2	0	0

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