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MBA 550 New Product Management
| Credit Hours | Recitation/Lecture Hours | Studio Hours | Clinical Hours | Lab Hours |
Prerequisites:
MBA 516
This course studies the entire process of new product development from ideation, concept testing, prototypes, product design, packaging labeling, test marketing, national launch, and customer feedback. More recent themes in new product development such as total quality management (TQM) and ISO9000 compliance, innovation and improvisation, pioneer versus late mover advantage, market versus competitor orientation, and standardization versus customization are investigated. Case analysis of major new product/services successes and failures in the industrial and consumer goods sectors are undertaken. | 3 | 0 | 0 | | |
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