Michael Bernacchi

Professor of Marketing

michael bernacchi
Contact Info:
Campus: McNichols Campus
Building: Commerce & Finance
Room: 206
Phone: 313-993-1116
michael bernacchi
Areas of Expertise:
Marketing Management
Marketing Communications / Direct Marketing
Consumer Behavior / Consumer Protection
Corporate Social Responsibility
Advertising Effectiveness
Movie Merchandising
Purchasing Behavior
Service Quality
Sports Marketing
Tobacco Advertising


  • B.A., Drake University
  • M.A., Drake University
  • Ph.D., Southern Illinois University
  • J.D., University of Detroit


Professor Bernacchi teaches marketing management, consumer behavior, marketing communications, research and corporate social responsibility. He has a B.A. and M.A. from Drake University (Des Moines, IA), a Ph.D from Southern Illinois University and J. D. from the University of Detroit.

Bernacchi is a frequent contributor and consultant to business, not for profit organizations and the media. He publishes a weekly marketing newsletter, Under the Mike-Roscope. He joined the University in 1973.