PRIME Center to host president and CEO of TrueCar Sept. 15

Detroit Mercy’s Center for Practice & Research in Management & Ethics (PRIME Center) will host Mike Darrow, president and CEO of TrueCar, on Thursday, Sept. 15 at 6:40 p.m.  

Darrow will present “Creating the Online Automotive Marketplace” in Life Sciences 113 on the McNichols Campus. The event is free and open to the public. Individuals interested in attending this special presentation must register by Sept. 5.

The Center for Practice & Research in Management & Ethics at Detroit Mercy’s College of Business Administration enhances opportunities for Detroit Mercy business students to interact with leading business executives and thinkers, obtain real-world practical experience in management, and conduct meaningful research into managerial problems, including ethics. Learn more about PRIME.