UDMcasts with a business theme
The University of Detroit Mercy has been proudly educating business leaders since 1916. Preeminent business experts as well as successful alumni frequently come to UDM to share their knowledge.
Super Bowl Ad Nauseum 2010 Part 1: Students' Top Ten Superbowl Ads
UDM professor Dr. Michael Bernacchi hosts his renowned Super Bowl Ad Nauseum, a live discussion analyzing the Super Bowl and their effectiveness to get viewers to buy their products/messages.
Super Bowl Ad Nauseum 2010 Part 2: Students' Worst Five Superbowl Ads
UDM professor Dr. Michael Bernacchi hosts his renowned Super Bowl Ad Nauseum, a live discussion analyzing the Super Bowl and their effectiveness to get viewers to buy their products/messages.
Super Bowl Ad Nauseum 2010 Part 3: Students Rate Superbowl Auto Ads
UDM professor Dr. Michael Bernacchi hosts his renowned Super Bowl Ad Nauseum, a live discussion analyzing the Super Bowl and their effectiveness to get viewers to buy their products/messages.
Autocam CEO John Kennedy
Autocam CEO John Kennedy gives Business Alumni Week keynote address, March 19, 2009.
Super Bowl Ad Nauseum 2008
WJBK coverage of the 22nd annual Super Bowl Ad Nauseam
Super Bowl Ad Nauseum 2008
WXYZ coverage of the 22nd annual Super Bowl Ad Nauseam
College of Business Administration Alumni Week 2007
Alumni business leaders returned to UDM to address current students during Business Alumni Week 2007.
Larry Keeley on innovation for Detroit and the auto industry
During UDM's 2006 Founders Week, Larry Keeley, co-founder and president of Doblin, Inc., gave the presentation, "How Detroit and the Auto Industry Can Innovate Themselves to Prosperous Futures," at the Ford Innovation Symposium, Sept. 28. Keeley is introduced by Derrick M. Kuzak, group vice president for Product Development, The Americas, Ford Motor Company.
Taco Bell President Emil Brolick '69 '72, speaks on leadership
Taco Bell President and Chief Concept Officer Emil J. Brolick '69 '72, gives a presentation on leadership, as part of the College of Business Administration's Alumni Week 2006.
Ford EVP Anne Stevens encourages female scholars
Anne Stevens, Ford Motor Company executive vice president and chief operating officer for the Americas, spoke at the 2006 Clare Booth Luce Scholarship Reception, March 14. The first female executive vice president at Ford, Stevens spoke to encourage young female scholars. The Clare Booth Luce Scholarship assists female upperclassmen in Engineering and Science.