UDMcasts: University of Detroit Mercy audio and video recordings

Bob Lutz, Car Guys vs. Bean Counters

This UDMcast features Robert (Bob) Lutz, Former Vice Chairman, General Motors, recorded January 25, 2012. Running time is 53 minutes 44 seconds. Select UDMcast format below.

Lutz
Bob Lutz

Robert Lutz, former vice chairman of General Motors in North America, came to a standing-room-only event at UDM to discuss his latest book, Car Guys vs. Bean Counters, Jan. 25, 2012. Over almost 50 years, Lutz has become one of the most experienced and high-profile auto executives in the world, leaving his mark on Ford, Chrysler, BMW and most recently GM.

Known as Detroit’s "ultimate car guy," Lutz always showed a passion to make his automobiles the best in the world, with unparalleled styling, performance, quality and technical excellence. He has championed the ascendancy of designers and engineers over the industry’s "bean counters" and MBAs, whom he feels bear much of the responsibility for Detroit’s downfall.

This UDMcast features Bob Lutz sharing excerpts from his book, and sharing his international, decades-long experience in auto industry leadership to answer audience questions.

For more on Lutz and his visit, see the UDM news release.

Select a format

This UDMcast is available in the following format(s):