Mark Reuss, General Motors president of North America, discusses The New GM
This UDMcast features Mark Reuss, General Motors President of North America, recorded March 16, 2011. Running time is 21 minutes 33 seconds. Select UDMcast format below.
Mark Reuss, General Motors president of North America, gave the presentation, "The New GM," at UDM on March 16, 2011. Reuss discussed what GM has done to help turn itself around, including GM's recent accomplishments.
University alumnus Michael DiGiovanni '70, '72, former GM executive director of Strategic Marketing, also led a discussion with Reuss and the audience in which topics such as GM's post-bankruptcy recovery, Detroit's comeback, Reuss' professional experiences, and the effects of the March 2011 Japanese earthquake, tsunami and nuclear tragedy.
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