UDMcasts: University of Detroit Mercy audio and video recordings

Logan Robinson on sustainability and business

This UDMcast features Logan Robinson, Distinguished Visiting Professor, UDM School of Law, recorded March 23, 2010. Running time is . Select UDMcast format below.

Logan Robinson discusses conservative economist Milton Friedman's thesis that the "social responsibility" of a business is to increase profits, and that avoiding pollution and other such corporate reforms is "pure and unadulterated socialism."  Robinson gave his presentation at the College of Business Administration forum, "Sustainability creates business value," part of the College's 2010 Alumni Week.

As discussed at the forum, sustainability means striking a productive balance between the short-term health and the long-term viability of an enterprise. Sustainability has become equated to environmentalism, but it is much more. The purpose of the forum was to explore the case that sustainability can create measurable value for an enterprise and its stakeholders.

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