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Gerald Cavanagh, S.J. on sustainability and business

This UDMcast features Gerald Cavanagh, S.J., Professor of Business Administration and Charles T. Fisher Endowed Chair in Business Ethics, recorded March 23, 2010. Running time is . Select UDMcast format below.

Gerald Cavanagh, S.J., professor of Business Administration and Charles T. Fisher endowed chair in Business Ethics, discusses the moral aspects of sustainability, such as the idea of environmental stewardship and the question, "Is it a sin to pollute, to waste energy, to throw things away needlessly?"  His presentation took place at the College of Business Administration forum, "Sustainability creates business value," part of the College's 2010 Alumni Week.

As discussed at the forum, sustainability means striking a productive balance between the short-term health and the long-term viability of an enterprise. Sustainability has become equated to environmentalism, but it is much more. The purpose of the forum was to explore the case that sustainability can create measurable value for an enterprise and its stakeholders.

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