UDM Logo

Iain Roberts Speaks on Innovation

This UDMcast features Iain Roberts, associate partner, IDEO, recorded October 15, 2009. Running time is 59 minutes 15 seconds. Select UDMcast format below.

Ford Innovation Symposium Features Iain Roberts

University of Detroit Mercy in conjunction with Ford Motor Company sponsored the 2009 Ford Innovation Symposium, Oct. 15, 2009 on the McNichols Campus.

This years’s symposium was entitled, “The Design of Experiences and the Use of Design Thinking as Tools to Develop and Deliver against Strategic Business Goals” The keynote speaker for the event was Iain Roberts, associate partner of IDEO, a design and innovation firm in the firm’s Chicago office.

Based in Palo Alto, California, IDEO helps design products, services, environments, and digital experiences for businesses. Additionally, the company has become increasingly involved in management consulting.

Roberts graduated with an MA in Industrial Design Engineering from the Royal College of Art and a bachelor's in Aeronautical Engineering from Southampton University. His duties include building client relationships across industries, which include telecommunications, consumer electronics, transportation and financial services. He also works with project teams on designs that are relevant to the consumer public.

Roberts' talk included the strategies he used to comply with specific business goals for projects with AT&T and the in-vehicle experience with Ford.

Select a format

This UDMcast is available in the following format(s):