Ford Innovation Symposium 2008

This UDMcast features Derrick Kuzak, group vice president for Product Development, Ford Motor Co.; Hermann Salenbauch, director, Advanced Product Creation and Special Vehicle Team, Ford; Joe Pierucci, manager, Advanced Product Strategy, Ford; Jim Buczkowski, director, Electrical and Electronic Systems Engineering, Ford; and Amy Garby, Innovation project leader, Ford, recorded September 15, 2008. Running time is 1 hour 45 minutes 15 seconds. Select UDMcast format below.

Derrick Kuzak
Derrick Kuzak

Five product, engineering and innovation leaders from Ford Motor Company discuss recent innovative strategies and projects at the automaker.  Presented in detail is development of Ford SYNC, the award-winning, in-car, voice-activated communications and entertainment system.

The evening begins with Derrick Kuzak, group vice president for Product Development for Ford, discussing how the company's product strategy is dependent on innovation, especially in the areas of design, sustainability and safety ("bolder, greener, safer").

Four Ford speakers
Clockwise from top left: Amy Garby, Joe Pierucci, Hermann Salenbauch and Jim Buczkowski.

The other presenters appear as follows:

  • "Managing for Innovation"
    Hermann Salenbauch, director, Advanced Product Creation and Special Vehicle Team
  • "Using Innovation to Build the Brand"
    Joe Pierucci, manager, Advanced Product Strategy
  • "The SYNC Story"
    Jim Buczkowski, director, Electrical and Electronic Systems Engineering
  • "Inside the Innovation Team"
    Amy Garby, Innovation project leader

The symposium concludes with a panel discussion, answering questions like, "how does Ford make innovation a part of all its employees' thinking?"

This is the third Ford Innovation Symposium held at University of Detroit Mercy, hosted by the College of Engineering & Science.

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This UDMcast is available in the following format(s):