David Schembri '75, '77, on introducing the Smart micro-car to the U.S.
This UDMcast features David Schembri, President, Smart USA, recorded March 28, 2007. Running time is 1 hour 13 minutes 24 seconds. Select UDMcast format below.
David Schembri '75, '77, president of Smart USA, talked to the undergraduate students of BUS 312, Principles of Marketing class during the 2007 University of Detroit Mercy Business Alumni Week. Schembri – a veteran automotive marketer who has worked with brands including Mercedes-Benz, Volkswagen, and Mitsubishi – discusses introducing the Smart micro-car to the U.S. market.
This UDMcast is part of the Business Alumni Week 2007 UDMcast series.
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