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Taco Bell President Emil Brolick '69 '72, speaks on leadership

This UDMcast features Emil Brolick, Taco Bell President and Chief Concept Officer, recorded March 16, 2006. Running time is 45 minutes 27 seconds. Select UDMcast format below.

Taco Bell President and Chief Concept Officer Emil J. Brolick '69 '72

Taco Bell President and Chief Concept Officer Emil J. Brolick '69 '72, doesn't profess to be a leadership expert, but he has learned that "each of us has the capacity for leadership. Leaders are made – not born – by themselves, more than external circumstances."

Brolick spoke March 16, 2006, as part of the College of Business Administration's Alumni Week.  Brolick has nearly 30 years of experience in product development, marketing and business planning, 20 years of which are in the restaurant industry. Prior to joining Taco Bell's parent company YUM! Brands, Brolick served for 12 years as Senior Vice President of New Product Marketing in Research & Strategic Planning for Wendy's International, Inc.

Brolick is credited as one of the primary architects of Wendy's 1988 turnaround and developed their "superior brand" strategy while launching a series of successful new products. Additionally, he serves as Chairman of the Taco Bell Foundation, which has contributed over $15 million to support the Boys and Girls Clubs of America. Brolick received both his B.A. and his M.A. in Economics from the University of Detroit.

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