Innovation expert focuses on auto industry

From left: UDM President Gerard L. Stockhausen, S.J., Larry Keeley and E&S Dean Leo Hanifin
University of Detroit Mercy hosted the 2006 Ford Innovation Symposium on Sept. 28, featuring Larry Keeley, co-founder & president, Doblin Inc., and an expert in the field of innovation. He has worked with the auto industry, including Ford Motor Company, and is also an advisor with the City of Detroit.
He spoke on "How Detroit and the Auto Industry Can Innovate Themselves to Prosperous Futures." His presentation was followed by a panel discussion led by UDM's Dean of the College of Engineering & Science Leo E. Hanifin.
Keeley believes the auto industry is going through a process of renewal, rediscovery and reinvention. The industry now needs to determine how to make cars and trucks that match individual customer usage. However, he believes the auto industry has plenty of smart people and can rebound if it stays focused, remains disciplined and thinks big.
To hear Keeley's UDM presentation, go to the UDMcast.
