News Release

UDM's 'Super Bowl Blast' featuring Cadillac Ad Mgr. Sherrie Weitzman

For the past 29 years, University of Detroit Mercy Marketing Professor Michael Bernacchi has hosted thousands of high school students on campus for his annual “Super Bowl Ad Nauseum,” an event held the day after the Super Bowl aimed to inform high school students on the advertising methods used during the game and discuss the effectiveness of the spots. For the first time, Bernacchi will be adding a pregame event when he hosts his first annual “Super Bowl Blast,” for University alumni, students and friends. This event, to be held Thursday, Jan. 30 from 4-5:30 p.m. in Chemistry Building, room 114 on the McNichols Campus, will be different.

The “Blast” facilitators won’t review this year’s ads, but will discuss the history of the Super Bowl ads, their importance in the corporation’s bottom line and the success and failures over the years.

Joining Bernacchi will be Sherrie Weitzman, national advertising manager for Cadillac (General Motors) and president of the Adcraft Club of Detroit for 2013-2014. Weitzman has a long history in advertising working with Cadillac for the past eight years. She has also held leadership positions with Chevrolet, Doner Advertising, Lionel LLC and the Berline Group.

“We are honored to have Sherrie Weitzman join us this year for our event as she has been an integral part of Cadillac’s success over the past decade,” said Bernacchi. “She looks forward to speaking on campus and discussing her part in the automaker’s new ad campaign, “Garages.” 

For more information, contact:

Marketing Professor Michael Bernacchi,
University of Detroit Mercy



4001 West McNichols Road Detroit, MI 48221

313-993-1116 (office) or 

mbernacchi@americasmarketinghighschool.org

Release date: January 27, 2014

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