News Release

UDM Marketing Professor Hosted 29th Annual Super Bowl Ad Nauseum

Since 1985, University of Detroit Mercy Marketing Professor Michael Bernacchi has hosted the "Super Bowl Ad Nauseum," where hundreds of high school students discuss the effectiveness of the advertisements aired during the big game. The annual event was held Monday, Feb. 3, 2014 at noon in the Student Fitness Center on the McNichols Campus.

“The Super Bowl is a huge event for the advertising world, since a lot of business occurs during the commercial breaks,” the professor explained. During the Ad Nauseum, Bernacchi discussed advertising and what students should be aware of when watching the commercials. "If students are talking about the game, why not have them learn about the business behind the messages.” This year, the Super Bowl spent up to $4 million for a 30-second advertisement spot.

In conjunction with his discussion, Bernacchi also teaches a variety of marketing classes at UDM, and is co-founder of the web site, "America's Marketing High School," found at americasmarketinghighschool.org, with Paul Galbenski of Oakland County Schools. Both Bernacchi and Galbenski developed marketing and advertising course work related to the Super Bowl for high school teachers to use throughout the nation, which can be found on the website.

UDM offered competitive scholarships to prospective students pursuing their undergraduate degree in marketing or related fields. The America's Marketing High School Scholarship is worth up to $1,500 per year. Pizza, pop, and snacks were served to the 300 high school students from Wayne, Oakland, and Macomb counties in the Student Fitness Center.

Super Bowl Ad Nauseam on YouTube:


WXYZ - 7

WJBK - 2

WDIV - 4

Ad Nauseam
mIKE-rOSCOPEs:

Mike-Roscope

Ad Nauseum in the News:

February 4, 2014
Teens pick best of Super Bowl ads- Ad Nauseum
The Oakland Press

Feb. 3, 2014
SUPER BOWL XLVIII: Even in a YouTube age, advertisers still crave big live events

News-Herald, The Oakland Press

Jan. 29, 2014
Some Super Bowl fans prefer commercials over game

The Oakland Press

Super Bowl Links with Prof. Bernacchi

February 3, 2014
Chrysler, GM, Ford score touchdowns with Super Bowl ads despite crowded field
Detroit Free Press

Feb.3, 2014
Lincoln Releases Its Second Super Bowl Ad
Autonews

Feb. 3, 2014
A-B Again Tops USA Today Super Bowl Ad Poll; RadioShack Hits While Butterfinger Misses
Sports Business Daily

Feb 3, 2014
Chrysler, GM, Ford score touchdowns with Super Bowl commercials despite crowded field
ArcaMax

Feb. 2, 2014
What Makes You Tune Into The Big Game? Football, Commercials Or Entertainment?
WWJ

Jan. 31, 2014
Super Bowl ads arrive Sunday; there'll be a football game, too
The Detroit News

Jan. 30, 2014
Super Bowl ads are the game within the big game

Quad City Times

Jan. 27, 2014
Honda Pulls Out Detroit Bankruptcy Scenes from Civic Spot After Outcry
Car Scoops

Jan. 26, 2014
Could A Super Bowl Monday Be In The Cards?

CBS Detroit

Jan. 26, 2014
Ads ready to bare knuckles for big game
NBC News

Jan. 25, 2014
Honda changes ad that offended Detroit residents
UPI

Jan. 25, 2014
For automakers, a pre-Super Bowl flag on creativity’s limits
Juscarnews

Jan. 24, 2014
Nissan Dune-Buggy Ad Stretches Truth Too Far for Feds
Bloomberg News

Jan 24, 2014
Advertisers Ready to Tackle Rivals at Super Bowl
NBC-Bay Area Friday

Jan. 7, 2014
Automakers seek big score in Super Bowl
The Detroit News

Aug. 28, 2013
Chevy Returns To Super Bowl – Car Pro News
Car Scoops


Ad Nauseum mIKE-ROSCOPEs

Volume 24, Issue 016 - 02/03/14
THERE WERE MEDIOCRE AUTO AD$ AND AN AMAZING BUNCH OF CORP $OC RE$PON$IBILITY MESSAGE$
THE L-O-N-G AD CONTINUE$ TO GROW & GROW & GROW!
Download (308.9 KB)


Volume 24, Issue 015 - 02/01/14
THE REAL $UPER BOWL PROGRAM
FROM NOWHERE TO $OME WHERE!
Download (307.4 KB)


Volume 24, Issue 014 - 01/28/14
CAU$ING COMING ATTRACTION$ & VYING FOR VALUE
$B 2014'$ BE$T VALUED AD $PACE & MORE
Download (.0 KB)


Volume 24, Issue 013 - 01/27/14
THEY'RE B-A-A-A-C-K!
GO LONG!
Download (580.2 KB)


Volume 24, Issue 011 - 01/20/14
TALE$ $EEN & TALE$ TOLD FROM THE CONFERENCE CHAMPION$HIP GAME$ & RELATED LOCATION$
MANNING PREDICT$ AD METER & TEAM VICTORIE$
Download (334.1 KB)


Volume 24, Issue 010 - 01/17/14
$O, WHAT'$ THE $CORE?
Pre Game, Post Game, Pre G Program, (“New Girl”) V$ Dog$, Cat$ & Fi$h
Download (464.5 KB)


Volume 24, Issue 009 - 01/14/14
IT'$ A COLLI$ION $PORT!
COMPARI$ON$, COMPETITION & COLLI$ION$
Download (323.3 KB)


Volume 24, Issue 008 - 01/11/14
THE BE$T IDEA$ CAME FROM A GARAGE?
The AUTO $HOW V$ The $UPER BOWL!
Download (351.0 KB)


Volume 24, Issue 007 - 01/10/14
SUPER BOWL AD NAUSEAM: AMERICA'S MARKETING HIGH SCHOOL STUDENTS TO ANALYZE ADS
HIGH SCHOOLERS ANALYZE SUPER BOWL 2014's ADS
Download (441.6 KB)


Release date: January 22, 2014

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