UDM Marketing Professor Hosts 27th Annual Super Bowl Ad Nauseum
Since 1985, University of Detroit Mercy Marketing Professor Dr. Michael Bernacchi hosted his "Super Bowl Ad Nauseum," which discusses the effectiveness of the advertisements aired during the Super Bowl with high school students. This year’s event was held on Monday, February 4, 2013 at noon in the Student Center Ballroom on the McNichols Campus and was streamed live.
“The Super Bowl is a huge event for the advertising world, since a lot of business occurs during the commercial breaks, ” the professor explained. During the Ad Nauseum, Bernacchi discussed advertising and what students should be aware of when watching the commercials. "Students are talking about the game, why not have them learn about the business behind the messages.” This year, the Super Bowl spent up to $4 million for a 30-second advertisement spot.
In conjunction with his discussion, Bernacchi discussed the variety of marketing courses at UDM and students consider marketing as a career. He is co-founder of the website, "America's Marketing High School," found at americasmarketinghighschool.org, with Paul Galbenski of Oakland County Schools. Both Bernacchi and Galbenski developed marketing and advertising coursework related to the Super Bowl for high school teachers to use throughout the nation as well, which can also be found on the website.
For the second year, a community service project accompanied the discussion and the University asked every teacher and student in attendance to "Tackle Hunger" by bringing 2-4 cans to the event. The items will be collected at the Ad Nauseam event were donated to Kids Against Hunger and distributed throughout Metro Detroit.
UDM also offers competitive scholarships to prospective students pursuing their undergraduate degree in marketing or related fields. The America's Marketing High School Scholarship is worth up to $1,500 per year.
Super Bowl Ad Nauseam on YouTube
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Super Bowl XLVII: America¹s Marketing H.S. Harnesses Power of Pop Culture
250 local students are learning that the entertaining Big Game commercials also mean Big Business. The students are taking part in America’s Marketing High School (AMHS) – a unique curriculum combining video lectures, podcasts and marketing course-work, culminating in an intense Super Bowl ad review and rating event known nationally as “Super Bowl Ad Nauseam”. More >>
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Stateside for Thursday, January 31, 2013
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Lincoln is off to a rough start in 2013. Ford’s luxury brand saw U.S. sales fall 18% in January, production of the all-new MKZ midsize sedan has been slow to ensure quality and a much-hyped Super Bowl ad is being panned before it airs. More>>
Feb. 3, 2013
Is a Super Bowl Ad Worth the Price Tag?
Marketing professor Mike Bernacchi at the University of Detroit Mercy agrees, saying "Šinevitably you have to ask how effective it is." You have one 30-second spot to persuade someone to remember your product and ultimately purchase it. What do you do? Companies are in a race to see who can go out of the box the farthest. For some companies they hit a home run but for others they tank. More >>
UDM Marketing Professor Hosts 27th Annual Super Bowl Ad Nauseum
Since 1985, University of Detroit Mercy Marketing Professor Michael Bernacchi has hosted his "Super Bowl Ad Nauseum," in which high school students discuss the effectiveness of Super Bowl advertising.... More >>
February 4, 2013
Super Bowl Ads 2013: Which was the Best?
Watching Super Bowl ads has become almost as popular as watching the game itself, with companies dropping big dollars to produce memorable commercials. WDET's Pat Batcheller spoke with Marketing Professor Mike Bernacchi of the University of Detroit-Mercy about which ads this year were the most effective and least effective.... More >>
“Automakers raise their game for Super Bowl XLVII ads”
Chrysler pulled off not one, but two Super Bowl surprises this year with separate 2-minute ads, starring Oprah Winfrey embracing the military in a commercial for Jeep as well as Paul Harvey's ode to farmers called "So God Made a Farmer," in a commercial for Ram pickups. More>>
Chrysler's two-minute Jeep brand commercial saluting g the troops and their families was tops as far as Oakland University marketing lecturer Dan Lake, OU marketing Professor Valerie Palmer-Mehto, and University of Detroit marketing Professor Mike Bernacchi are concerned.... More >>
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Chrysler, auto industry score big in Super Bowl ads
"This was the auto bowl," said Michael Bernacchi, professor of marketing for the University of Detroit Mercy. "They really led the charge." More >>
Lincoln Releases Its Second Super Bowl Ad
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Release date: January 30, 2013
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The University of Detroit Mercy is Michigan's largest private Catholic University, offering approximately 100 majors and programs in 60 academic fields. Sponsored by the Society of Jesus (the Jesuits) and the Sisters of Mercy of the Americas, the University has three campuses located in downtown and northwest Detroit.
For the 12th consecutive year, UDM was ranked among the top tier of Midwestern master's universities in U.S.News & World Report's "Best Colleges," 2013 edition.