News Release

UDM Marketing Professor Hosts 27th Annual Super Bowl Ad Nauseum

Since 1985, University of Detroit Mercy Marketing Professor Dr. Michael Bernacchi hosted his "Super Bowl Ad Nauseum," which discusses the effectiveness of the advertisements aired during the Super Bowl with high school students. This year’s event was held on Monday, February 4, 2013 at noon in the Student Center Ballroom on the McNichols Campus and was streamed live.

Ad Nauseum

“The Super Bowl is a huge event for the advertising world, since a lot of business occurs during the commercial breaks, ” the professor explained. During the Ad Nauseum, Bernacchi discussed advertising and what students should be aware of when watching the commercials. "Students are talking about the game, why not have them learn about the business behind the messages.” This year, the Super Bowl spent up to $4 million for a 30-second advertisement spot.

In conjunction with his discussion, Bernacchi discussed the variety of marketing courses at UDM and students consider marketing as a career. He is co-founder of the website, "America's Marketing High School," found at, with Paul Galbenski of Oakland County Schools. Both Bernacchi and Galbenski developed marketing and advertising coursework related to the Super Bowl for high school teachers to use throughout the nation as well, which can also be found on the website.

For the second year, a community service project accompanied the discussion and the University asked every teacher and student in attendance to "Tackle Hunger" by bringing 2-4 cans to the event. The items will be collected at the Ad Nauseam event were donated to Kids Against Hunger and distributed throughout Metro Detroit.

UDM also offers competitive scholarships to prospective students pursuing their undergraduate degree in marketing or related fields. The America's Marketing High School Scholarship is worth up to $1,500 per year.


Super Bowl Ad Nauseam on YouTube

Ad Nauseam on "The mIKE-rOSCOPE"


January 23, 2013

Automakers poised to make big plays with Super Bowl ads
The Denver Post, American International Automobile Dealers
"Automakers always have a massive presence," said Mike Bernacchi, a marketing professor at the University of Detroit Mercy,  who tracks Super Bowl advertising trends. "The fact they keep showing up is a statement of how they expect the economy and auto sales to go this  year, and this year is building on last year." More >>

January 29, 2013

Super Bowl XLVII: America¹s Marketing H.S. Harnesses Power of Pop Culture
Oakland Schools Michigan
250 local students are learning that the entertaining Big Game commercials also mean Big Business. The students are taking part in America’s Marketing High School (AMHS) – a unique curriculum combining video lectures, podcasts and marketing course-work, culminating in an intense Super Bowl ad review and rating event known nationally as “Super Bowl Ad Nauseam”. More >>

January 30, 2013

The Super Bowl will be the auto show - mIKE-rOSCOPE Vol 23 issue 08
WJBK - FOX 2, FOX 9 - Minneapolis
The game will feature at last count 9 AUTO BRANDS plus The POST GAME SHOW will be sponsored by Toyota and while we can find NO evidence of a Toyota MVP mobile being gifted, there WILL BE some kind of a vehicle given by someone. Finally, it has been rumored that Beyoncé (SB 2013's ½ time main performer) will be given a Corvette (, in its NAIAS issue). More >>

January 31, 2013

Stateside for Thursday, January 31, 2013
Michigan Radio Newsroom
We discussed Super Bowl advertisements with Mike Bernacchi and Bob Kolt. Michigan Public Radio's Jake Neher provided a look at Michigan legislation with a specific focus on right-to-work. More >>

“What game? 20 percent only in it for Super Bowl ads”
Diana Dillaber Murray / The Oakland Press
Twenty percent of the more than 110 million people who are expected to watch the Super Bowl on Sunday will only tune in to see the commercials created by the best of the best for the annual occasion, not the game. More>>

February 1, 2013

“Nowadays, Super Bowl ads have their own ads”
Tom Long / The Detroit News
In many cases, a Super Bowl ad is no longer just a Super Bowl ad. It's a contest. It's a tease. It's a YouTube sensation. It can even be a weapon attacking other Super Bowl ads. More>>

“Slow sales, slammed Super Bowl ad have Lincoln struggling in 2013”
Alisa Priddle / Detroit Free Press
Lincoln is off to a rough start in 2013. Ford’s luxury brand saw U.S. sales fall 18% in January, production of the all-new MKZ midsize sedan has been slow to ensure quality and a much-hyped Super Bowl ad is being panned before it airs. More>>

Feb. 3, 2013

Is a Super Bowl Ad Worth the Price Tag?
Beyond Madison Avenue
Marketing professor Mike Bernacchi at the University of Detroit Mercy agrees, saying "Šinevitably you have to ask how effective it is." You have one 30-second spot to persuade someone to remember your product and ultimately purchase it. What do you do? Companies are in a race to see who can go out of the box the farthest. For some companies they hit a home run but for others they tank. More >>

UDM Marketing Professor Hosts 27th Annual Super Bowl Ad Nauseum
WWJ-CBS Detroit
Since 1985, University of Detroit Mercy Marketing Professor Michael Bernacchi has hosted his "Super Bowl Ad Nauseum," in which high school students discuss the effectiveness of Super Bowl advertising.... More >>

February 4, 2013

Super Bowl Ads 2013: Which was the Best?
Pat Batchellor / WDET - News
Watching Super Bowl ads has become almost as popular as watching the game itself, with companies dropping big dollars to produce memorable commercials. WDET's Pat Batcheller spoke with Marketing Professor Mike Bernacchi of the University of Detroit-Mercy about which ads this year were the most effective and least effective.... More >>

“Automakers raise their game for Super Bowl XLVII ads”
Brent Snavely / Detroit Free Press
Chrysler pulled off not one, but two Super Bowl surprises this year with separate 2-minute ads, starring Oprah Winfrey embracing the military in a commercial for Jeep as well as Paul Harvey's ode to farmers called "So God Made a Farmer," in a commercial for Ram pickups. More>>

The best ads from Super Bowl XLVII
The Oakland Press
Chrysler's two-minute Jeep brand commercial saluting g the troops and their families was tops as far as Oakland University marketing lecturer Dan Lake, OU marketing Professor Valerie Palmer-Mehto, and University of Detroit marketing Professor Mike Bernacchi are concerned.... More >>

February 5, 2013

Chrysler, auto industry score big in Super Bowl ads
Detroit Free Press
"This was the auto bowl," said Michael Bernacchi, professor of marketing for the University of Detroit Mercy. "They really led the charge." More >>

Lincoln Releases Its Second Super Bowl Ad
"The best thing I can say about the ad is that it is different," said Michael Bernacchi, professor of marketing at the University of Detroit Mercy, about the first ad. "But is it appropriately different? This is different almost to the point of being dysfunctional." More >>

Release date: January 30, 2013

# # #

The University of Detroit Mercy is Michigan's largest private Catholic University, with more than 100 academic majors and programs. Sponsored by the Society of Jesus (the Jesuits) and the Sisters of Mercy, the University has campuses located in downtown and northwest Detroit.

UDM is one of 28 Jesuit colleges and universities and the largest of 17 Mercy institutions of higher education in the United States. For the 15th consecutive year, University of Detroit Mercy is listed in the top tier of Midwest regional universities in the 2016 edition of the U.S. News & World Report's "Best Colleges."