UDM Marketing Professor Hosts 26th Annual Super Bowl Ad Nauseum
Since 1985, University of Detroit Mercy Marketing Professor Michael Bernacchi has hosted his "Super Bowl Ad Nauseum," which discusses the effectiveness of the advertisements during the Super Bowl. The annual event was held Monday, February 6, 2012 at noon in the Student Center Ballroom on the McNichols Campus.
Bernacchi tells his students to pay attention to the commercials during the Super Bowl, which is where the real game is being played. He explains how the Super Bowl is a huge moment for the advertising world, since a lot of business occurs during the commercial breaks. During the Ad Nauseum event, Bernacchi discusses advertising and what students should be aware of when watching the commercials.
In conjunction with his discussion, Bernacchi also teaches a variety of Marketing classes at UDM, and is co-founder of the web site, "America's Marketing High School," found at americasmarketinghighschool.org, with Paul Galbenski of Oakland County Schools and Immersive Engineering. Both Bernacchi and Galbenski developed marketing and advertising course work related to the Super Bowl for high school teachers to use throughout the nation, which can be found on the web site.
The Ad Nauseum event gets larger every year with more students interested in the concept of spending millions on ads for such a short period of time and if the ads are really effective. Mike Bernacchi states, "Students are talking about the game, why not have them learn about the business behind the messages". This year the Super bowl will spend close to $3 million for a 30 second advertisement spot.
A community service project has been added to the Ad Nauseum discussion this year. UDM is asking every teacher and student in attendance to "Tackle Hunger" by bringing 2-4 cans to the event. The items will be collected at the Ad Nauseam event, in the lobby of the ballroom from 8 a.m.-1 p.m. These items will be donated to Kids Against Hunger and distributed throughout Metro Detroit.
This year, students from Oakland Schools Technical Campus, Avondale High School, Hamtramck High School, Southfield Lathrup High School and Waterford Mott High School planned to attend the event. Those schools that are unable to attend were still be able to view the Super Bowl lecture on the program's web site and vote for the most effective ad spots.
UDM also offers competitive scholarships to prospective students pursuing their undergraduate degree in marketing or related fields. The America's Marketing High School Scholarship is valued up to $1,500 per year, per student.
Pizza, pop, and snacks were donated for the occasion courtesy of Pizza Papalis (of Southfield). The event was open to all UDM students, faculty and staff as well as all interested high school marketing and business classes.
University of Detroit Mercy
4001 West McNichols Road
Detroit, MI 48221
Check out Bernacchi’s three 2012 Suber Bowl newsletters at: http://business.udmercy.edu/mike-roscope/archive/
Instructor Oakland Schools Tech. Campus SE,
5055 Delemere Street
Royal Oak, MI 48073
For more information on the Ad Nauseum event, contact UDM Media Director Gary D. Lichtman at 313-993-1254 – firstname.lastname@example.org.
Release date: February 06, 2012
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The University of Detroit Mercy is Michigan’s largest private Catholic University, with more than 100 academic majors and programs. Sponsored by the Society of Jesus (the Jesuits) and the Sisters of Mercy, the University has campuses located in downtown and northwest Detroit.
UDM is one of 28 Jesuit colleges and universities and the largest of 17 Mercy institutions of higher education in the United States. For the 13th consecutive year, University of Detroit Mercy is listed in the top tier of Midwest universities in the 2014 edition of the U.S. News and World Report's "Best Colleges."