News Release
Super Bowl Ad Nauseam - Another Major Hit!
The talk around the water cooler following the Super Bowl was as much about the advertising as it was about the game itself this year. The stakes were just as high for the advertisers as for the competing football teams with a 30-second ad priced at $3 million this year.
While more than a thousand students from around the country votes on their favorites on the America’s Marketing High School web site after the game, hundreds of metro Detroit students came to the University of Detroit Mercy for the school’s annual “Pizza, Pop and Pretzels” press party in UDM’s Student Center Ballroom on the McNichols Campus on February 2, 2009. The high school students were also treated to a cmpus tour and free tickets to the UDM Titans games versus Butler.
This year, prior to the annual press party at noon, participating high school students have also been invited to a special America’s Marketing High School College Road Trip from 9 - 11:15 a.m. These students will attend a “World of Business” presentation, interact with UDM students and take a campus tour prior to the press debriefing.
Can you imagine a better opportunity for high school and college students to study marketing than to first take part in a series of brief lectures (podcasts on Itunes) aligned with a comprehensive marketing curriculum then review these multi-million dollar ads under the tutelage of University of Detroit Mercy (UDM) marketing professor Dr. Michael Bernacchi and Oakland Schools Technical Campus marketing instructor Paul Galbenski?
Bernacchi has hosted his renowned “Super Bowl Ad Nauseam” annually since 1985 with UDM students. For the past five years, he has partnered with Oakland Schools, expanding student participation to more than 75 Michigan high schools this year as well as participation in the online America’s Marketing High School curriculum (www.americasmarketinghighschool.org) to classrooms across the United States.
For more information on America’s Marketing High School Program aof Oakland Schools, please contact either Dr. Michael Bernacchi (313.993.1116) or Paul Galbenski (248.288.4236).
Release date: February 09, 2009
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