News Release
Susan Sellers, Partner/Creative Director for 2x4 Design discusses creating ideas for corporate America
The School of Architecture will host Susan Sellers, co-founder of New York-based design firm, 2x4 Design on Wednesday, February 4 at 6:00 p.m. in the Genevieve Fisk Loranger Architecture Center on the McNichols campus.
Susan Sellers is founding partner and creative director at 2x4 Design and a lecturer at Yale University School of Art. At 2x4 Design, she leads diverse projects from large-scale identity and branding projects to exhibition and set design for major cultural institutions nation-wide.
Her company, founded in 1994 with two other partners, includes print, film/video, web, and environmental design. The company creates original and dynamic ideas for their diverse client list which include Nike, Prada and MTV. The firm’s designers explain that they are involved in every step of their client’s projects, building strong brand identity and relationships with each and every customer.
"Our ideas are not project specific, said Sellers, “We are working on a bigger project all the time: the project of the studio and the overarching meaning of what we do. In that way, we are not so affected by the success or failure of individual attempts. We add up all the successes and try to disregard or downplay our failures," she added.
Seller’s recent projects include; comprehensive positioning for the Museo Picasso Málaga and the Isabella Stewart Gardner Museum, exhibition design for Tricia Brown Dance Company, and several major book projects with the Guggenheim Museums in New York and Berlin.
She has been a visiting design critic at the Rhode Island School of Design, Ohio State University School of Architecture, University of Texas at Austin and SCI-ARC. Her articles have appeared in a number of journals including Eye, Design Issues and Visible Language.
Sellers has held positions in several studios including Total Design and UNA in Amsterdam. She holds a B.F.A. from the Rhode Island School of Design and an M.A. in American Studies from Yale University.
In addition, 2x4 Design received the 2006 Communications Design Award and was a Communications design finalist for the 2005 National Design Awards.
The UDM event is sponsored by Great Lakes Fabricators and Erectors Association, Harley Ellis Devereax Corporation, Dichotomy, AIA Detroit , JPRA Architects, Gensler Associates, Rossetti Associates and the University of Detroit Mercy School of Architecture.
This lecture is free and open to the public. For more information call (313) 993-1512.
Release date: January 13, 2009
# # #
