News Release
UDM professor hosts 22nd Annual Super Bowl Ad Nauseam
High School Students From Across America Vote Online For Their Favorite Commercials
DETROIT---"Water Cooler Mondays" have never been the same since Dr. Michael Bernacchi; a marketing professor at the University of Detroit Mercy began hosting his annual post Super Bowl event for University and high school students on campus.
Since 1985, the UDM professor has hosted his renowned "Super Bowl Ad Nauseam," a live discussion analyzing the Super Bowl and their effectiveness to get viewers to buy their products/messages.
The yearly event will be held Monday, February 4, 2008 at noon in the Life Science Building, Room #115 of the McNichols campus.
In conjunction with his discussion, he also teaches a Promotion Management class at UDM and is co-founder of the website, "The Marketing High School with Paul Galbenski of Oakland County Schools and Immersive Engineering. Both Bernacchi and Galbenski developed marketing and advertising coursework related to the Super Bowl and created a website, "The Marketing High School", found at Themarketinghighschool.org for high school teachers to use throughout the nation.
"This event gets larger every year," Bernacchi explained, "and if high school students are talking about the game, why not have them learn about the business behind the messages," he added. According to Bernacchi's newsletter Under the Mike-roscope, Super Bowl ads will cost $2.7 million for 30 seconds this year. That works out to be $90,000 per second or 67 ½ times that of Super Bowl I where ads cost $40,000 for 30 second.
The Super Bowl is the most watched television event each year and he tells students to forget what is happening on the field… the real game is in the commercials. He asserts, "Super Bowl ads are the biggest ad game in town each year. Many of us watch the ads and fast-forward through the game."
During the AdNauseum event, Bernacchi discusses advertising and what students should look for while watching the spots. "When the night is over," Bernacchi says, "There will be some winners and some big losers. We look forward to analyzing the spots the next day with UDM and high school students from across the country." Those schools who are unable to attend will be able to view the Super Bowl lecture on the program's website and can vote for the most effective spots.
Pizza, pop, and snacks have been donated for the occasion courtesy of Pizza Papalis (of Southfield). The event is open to all UDM students, faculty and staff as well as all interesting high school marketing and business classes. Media are always welcome.
Release date: January 29, 2008
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