Undergraduate Catalog 2013-2014


UDM Academic Policies Course Descriptions List of All Programs Faculty
Communication Studies Courses

CST 1010 Fundamentals of SpeechCredit Hours: 3

Fundamental understanding of the process of oral communication with an emphasis on receiver behavior. Concentrates on basic oral communication competencies: idea phrasing, organization and support of ideas, audience analysis and adaptation, confidence, delivery skills, and speech preparation procedures.
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CST 1020 Voice and DictionCredit Hours: 3

(Formerly CST 213.) Examination of the general principles of good voice production and quality as well as standards and principles of pronunciation, articulation and enunciation. The course is intended to improve student's voice qualities, and address diction related to standard American speech.
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CST 1110 Mass CommunicationCredit Hours: 3

Understanding the information, entertainment, persuasion and social cohesion functions of mass media and the media's effects on society and individuals. Includes an overview of the technologies involved in the primary mass media industries: newspapers, magazines, books, radio, television, internet, motion pictures and the recording industry.
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CST 1120 Visual CommunicationCredit Hours: 3

Introduction to basic concepts of visual literacy: the elements of effective visual images and image sequences. Draws from film, video, photography, and graphic arts for raw materials. The course is oriented toward the appreciative consumption of visual materials rather than their production.
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CST 2000 Mass Media CriticsmCredit Hours: 3

An introduction to the application of a variety of critical theories or perspectives to analyze and evaluate the quality of mass media productions and performances. Attention is paid to film, television broadcasts, magazine features, website design and similar "end-products" of mass communication activity.
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CST 2010 Research MethodsCredit Hours: 3

This course introduces students to the methods by which social science research relevant to mass media and other forms of communication is conducted. Students will learn the norms and rationale underlying the research process, gain familiarity with related ethical issues, acquire the ability to systematically gather, organize and rigorously evaluate socially generated data.
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CST 2030 News WritingCredit Hours: 3

An introduction to the exhilarating world of journalism and to writing for print and online newspapers. Students develop news judgment, learn Associated Press style, practice information-gathering skills, explore trends and issues in journalism, and write stories and blogs on deadline - some of which appear in The Varsity News, the student newspaper.

Prerequisites:
ENL 1310 (Minimum Grade of D, May not be taken concurrently)

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CST 2040 Interpersonal CommunicationCredit Hours: 3

Examination of the theories, research and evidence bearing on various topics, including friendships, conflict, love, and relational development. The active learning approach is used.
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CST 2100 Video ProductionCredit Hours: 3

Exploration of the analog and digital tools (cameras, lights, video-recorders, related audio/video manipulation equipment) and techniques of video production in both controlled and location environments. Students learn production skills in the context of live and pre-produced video projects, and are introduced to editing.
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CST 2110 Audio ProductionCredit Hours: 3

Exploration of the tools (digital recorders, microphones, mixers, and related processing equipment) and techniques of audio production. Focus is placed on understanding the role of audio production in the contemporary radio station. Campus Radio CST 91.9 FM is utilized as a learning lab. Pro-tools software is used for multi-track editing and recording. Students learn both production and performance skills, although the emphasis is on the former.
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CST 2150 Multi-Media ICredit Hours: 3

Projects and experiments in areas of visual language and communication. Activities include traditional analog, computer-related and multimedia methods of image creation and manipulation.
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CST 2200 PhotographyCredit Hours: 3

Introduction to the tools, techniques and theories of analog and digital photography through lectures, demonstrations and practical exercises. Students must provide their own adjustable 35 mm film cameras or APS. Digital equipment will be provided by the department.
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CST 2230 Electronic Media WritingCredit Hours: 3

Writing skills for broadcasting, advertising and public relations, emphasizing script formats and writing styles for commercials, editorials, news, continuity, documentaries, and dramatic material in lectures and laboratory sessions.
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CST 2400 Principles of Public RelationsCredit Hours: 3

Introduction to public relations which includes its evolution, needs, environments, and basic practices of public relations. Exposes students to PR writing assignments through the use of case studies. The first of a group of public relations courses and a useful elective for those who wish to gain an acquaintance with PR.
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CST 2410 Principles of AdvertisingCredit Hours: 3

Overview of advertising with attention paid to market research, media selection, and the creative processes involved in advertising. Emphasizes product and service advertising. It also analyzes the social impact and role of the advertising industry in business and society.
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CST 2500 Film ArtCredit Hours: 3

An introduction to the study of the aesthetics of film through the examination of the fundamental production and design aspects of cinema as an art form. The elements of auteur theory, cinematography, color, editing, lighting, mise-en-scen, sound, and time/space are investigated in a variety of film categories.
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CST 3000 Mass Media EthicsCredit Hours: 3

A thoughtful exploration of ethical issues related to journalism, public relations, advertising, entertainment, and other media industries. Students examine real-life dilemmas faced by professional communicators, and through case studies learn to ask the penetrating questions that lead to ethical decision-making.
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CST 3010 Communication LawCredit Hours: 3

Examination of conflicts and issues in communications that have been or can be resolved by law. Includes an overview of the Constitution, statutory law, bureaucratic regulation and court precedents that affect print and electronic media.
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CST 3033 News Writing and Reporting IICredit Hours: 3

Students broaden their journalistic skills, explore multimedia reporting, and practice advanced techniques in print and online journalism. This course emphasizes quality news writing and in-depth reporting, including use of public records. In addition to contributing to The Varsity News, students attempt to place their work in professional print and online publications. Required for Multimedia Journalism Mi

Prerequisites:
CST 2030 (Minimum Grade of C, May not be taken concurrently)

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CST 3040 Small Group CommunicationCredit Hours: 3

Examination of variables related to communication in small problem-solving groups: task, group composition, group climate, role structure, leadership, norms and group development. Both task and interpersonal aspects of group communication are studied. Exper iential activities in group problem-solving provides data for examining group processes.
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CST 3050 Theories of Listening BehaviorCredit Hours: 3

Study of listening behavior from three perspectives: (a) listening behavior and its role in the communication process; (b) major social and psychological processes involved in the selection and cognition of aurally received data; and (c) remedial measures for both speaker and auditor.
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CST 3060 Political Campaign CommunicationCredit Hours: 3

Study of theories of persuasion and the application of that theory to the communicative elements of current political campaigns. The course focuses on strategic targeting of audiences, media mix dealing, the impact of special interest groups, and other influencing factors. This course is usually offered only during national election years.
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CST 3070 Organizational CommunicationCredit Hours: 3

Examination of current theory and research on communication-based problems of organizations; upward, downward, and horizontal communication; communication breakdown; problems of communication patterns in human relations.
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CST 3080 Program Planning and DevelopmentCredit Hours: 3

Consideration of the non-production aspects of radio and television programming. Traces the development of program ideas from conceptualization through audience research, program proposals, budgeting, the selection of pilot segments or programs, pre- and post-production evaluation. A second segment of the course deals with program utilization, including the concepts of broadcast scheduling and non-broadcast utilization.
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CST 3091 PersuasionCredit Hours: 3

A public speaking course involving examination of the major logical, psychological, sociological and cultural variables which underlie persuasion in contemporary society. The course focuses on the student as a creator and consumer of messages. Students study theories of persuasion and their application to messages designed to alter attitudes or behaviors relative to matters of economic, political and social significance.

Prerequisites:
CST 1010 (Minimum Grade of C, May not be taken concurrently)

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CST 3100 Audio Production and DirectionCredit Hours: 3

Exploration of audio production and performance skills to prepare a wide variety of radio program materials at a professional level. Special emphasis is placed on digital multi-track production (Pro Tools software) and real-world news coverage. Materials produced in this class air on Campus Radio CST 91.9 FM, or are distributed n the University of Detroit Mercy Radio Network via the internet.

Prerequisites:
CST 2110 (Minimum Grade of D, May not be taken concurrently)

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CST 3110 Single Camera Video ProductionCredit Hours: 3

Exploration of single-camera film and video production techniques using portable digital equipment and computer based editing systems (Final Cut Pro). Much of the raw video is acquired outside of a video studio. Applications of this style include commercials, documentary, drama, education, experimental, and news/public affairs.
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CST 3120 Multi-Camera Video Production and DirectionCredit Hours: 3

A laboratory course in the uses of video studio and portable equipment to produce traditional and experimental program types. Course emphasizes organization, preparation, production and post-production aspects from script to final product. Some instruction is lecture-based.

Prerequisites:
CST 2100 (Minimum Grade of D, May not be taken concurrently)

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CST 3140 Intercultural CommunicationCredit Hours: 3

Using theoretical models, this course provides a comparative study of how cultural characteristics affect communication between and within cultures. Students will gain: a scholarly and reasoned view of the beliefs, values, attitudes, and social orientations of other cultures; an enhanced tolerance and appreciation for diversity; and specific communication skills designed to reduce uncertainty when communicating in perceived conditions of difference.
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CST 3160 Rhetorical CriticismCredit Hours: 3

Students identify rhetorical artifacts, including speeches, films, songs, etc., and methods for analyzing them, including neo-Aristotelian, feminist, and metaphoric. Students are expected to write, as a term paper, their own rhetorical analysis.
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CST 3170 ArgumentationCredit Hours: 3

Examination of the elements of logical inquiry and practice in the skills of logical advocacy. This course emphasizes analytical skills, the nature and testing of evidence, the organization of argument, and refutation skills. Exercises in oral argument are included.
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CST 3240 Feature WritingCredit Hours: 3

An exploration of unique approaches and advanced writing styles for nonfiction feature writing. Students learn how to find compelling story ideas and to develop them into riveting stories for newspapers, magazines, and online publications.

Prerequisites:
CST 2030 (Minimum Grade of D, May not be taken concurrently)

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CST 3300 Sports WritingCredit Hours: 3

Students will learn the ins and outs of sports journalism. The course will cover sports reporting and writing for newspapers, websites, magazines, and books, including game coverage, sports features, round-ups, blogging and column writing. The course also will explore ethics, trends, and sports-news management.

Prerequisites:
CST 2030 (Minimum Grade of C, May not be taken concurrently)

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CST 3305 Sports BroadcastingCredit Hours: 3

The course allows students to explore the exciting world of sports broadcasting from several perspectives, including career preparation, accepted practices, ethical and business considerations, and broadcast production and writing. Students will practice preparation, writing, and sports announcing, and produce a portfolio/demo reel of their best work.
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CST 3307 Sports Information and Public RelationsCredit Hours: 3

This class offers a thorough exploration of the field of sports information and public relations, including developing media releases, handling media relationships, compiling statistical information, planning major events, and producing such publications as media guides and yearbooks. It is geared toward those interested in working in sports communication for professional teams or college athletic department. This course is an option for the Sports Communication Minor.
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CST 3310 Sports Information and Public RelationsCredit Hours: 3

This class offers a thorough exploration of the field of sports information and public relations, including developing media releases, handling media relationships, compiling statistical information, planning major events, and producing such publications as media guides and yearbooks. It is geared toward those interested in working in sports communication for professional teams or college athletic departments.

Prerequisites:
CST 2030 (Minimum Grade of C, May not be taken concurrently)

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CST 3315 Detroit Sports History and JournalismCredit Hours: 3

Detroit boasts a rich sports heritage. Some of the nation's most significant athletic icons - Ty Cobb, Joe Louis, Hank Greenberg, and others - made their names in Detroit. At the same time, Detroit has produced some of the country's best-known sports writers, including Harry Salsinger, Wendell Smith, Joe Falls, and Mitch Albom. This course blends both subjects: Detroit sports history and sports journalism. Focusing on the 20th Century, it will explore the city's influential athletic figures, outrageous characters, and famous teams through the journalists who covered them. It will also delve into the impact of those individuals and teams on the city. This course is an option for the Sports Communication Minor.
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CST 3330 Sports WritingCredit Hours: 3

Students will learn the ins and outs of sports journalism. The course will cover sports reporting and writing for newspapers, websites, magazines, and books, including game coverage, sports features, round-ups, blogging and column writing. The course also will explore ethics, trends, and sports-news management. This course is required for the Sports Communication Minor.

Prerequisites:
CST 3330 (Minimum Grade of C, May not be taken concurrently)

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CST 3400 Public Relations WritingCredit Hours: 3

Emphasis is upon developing and adapting writing skills in public relations media such as news releases, brochures and newsletters.

Prerequisites:
CST 2400 (Minimum Grade of D, May not be taken concurrently)

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CST 3440 Electronic Media PracticumCredit Hours: 1

Credits repeatable to 6. Credit for staff-level activity on Communication Studies Department television production activities. Contact the department for credit hour guidelines.
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CST 3450 Journalism PracticumCredit Hours: 1

Students serve as working staff members of the print and online versions of The Varsity News. They report, write, and edit stories; shoot photos; lay out pages; and take responsibility for all aspects of the publication's print and online operations. Credits repeatable to 6.

Prerequisites:
CST 2030 (Minimum Grade of D, May not be taken concurrently)

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CST 3500 Topics in FilmCredit Hours: 3

Examination of a variety of film categories such as documentary, foreign works, and women and film. Cinematic areas of study rotate on a yearly basis.
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CST 3650 Public Relations PracticumCredit Hours: 1

Credit for staff-level activity in public relations projects on and off campus. Contact the department for credit hour guidelines.
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CST 4010 Public OpinionCredit Hours: 3

Examination of the principles of attitude and opinion, their development and change, survey design, field work and analysis related to public opinion measurement.
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CST 4020 Audience AnalysisCredit Hours: 3

Considers the elements and role of audience in various communication situations, drawing on the receiver orientation common to all areas of communication studies. This senior capstone seminar emphasizes familiarity with academic and professional publications, and the ability to synthesize, integrate and analyze audience related issues and research. A term paper is required.
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CST 4030 Communication SeminarCredit Hours: 3

Topical seminars taught by full-time faculty. Prerequisites depend upon the topical focus of the seminar in any given semester.
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CST 4040 Professional SeminarCredit Hours: 3

Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.

Prerequisites:
CST 2150 (Minimum Grade of C, May not be taken concurrently)

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CST 4050 Professional Seminar: Electronic MediaCredit Hours: 3

Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
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CST 4060 Professional Seminar: JournalismCredit Hours: 3

Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
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CST 4070 Professional Seminar: Public Relations and AdvertisingCredit Hours: 3

Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
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CST 4210 News Editing, Design and ManagementCredit Hours: 3

Students will learn the fundamentals of editing for print and online news publications. The course will cover news judgment, story organization, legal and ethical troubleshooting, grammar, word usage, Associated Press style, headline writing, principles of publications and web design, newsroom management, media entrepreneurship and other topics. Students will apply their skills and knowledge through a class project, either a publication or a website.

Prerequisites:
CST 2030 (Minimum Grade of C, May not be taken concurrently)

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CST 4330 Communication ProjectsCredit Hours: 1

Individually directed projects in Communication Studies.
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CST 4400 Public Relations ProgramsCredit Hours: 3

Application of public relations theory and techniques to the development of a fully-designed public relations program.

Prerequisites:
CST 2400 (Minimum Grade of D, May not be taken concurrently)

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CST 4410 Advertsing CampaignsCredit Hours: 3

(Formerly CST 341.) Examination of the nature and objectives of different types of advertising campaigns with emphasis on message preparation. Students learn how to write advertising copy for different uses as well as for a variety of media. Stress is placed on understanding the application of a variety of advertising copywriting techniques and the creation of an integrated advertising campaign.

Prerequisites:
CST 2410 (Minimum Grade of D, May not be taken concurrently)

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CST 4800 Communication InternshipCredit Hours: 1

Credits repeatable to 6. Supervised field experience for communication students. Arrangements should be made with the departmental internship director at least one semester in advance of the desired internship registration.
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CST 4950 Communication ReadingsCredit Hours: 1

Individually directed readings in communication studies.
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CST 4990 Capstone SeminarCredit Hours: 3

Students are expected to synthesize issues and research from concepts, theories and skills to which they have been exposed. A term paper is required.
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For more information about UDM, or to apply online, go to www.udmercy.edu/apply.


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