Top

Basic Clinical Sciences

BCS 204. 3 cr.
Applied Nutrition
Prerequisites: Successful completion of placement tests or equivalent courses; completion of ENL 130.
Principles of normal nutrition, emphasis on functions, requirements, sources, deficiencies of nutrients in all stages of the life cycle. Weight control, energy balance and nutritional assessments are discussed.

BCS 241. 3 cr.
General Microbiology
Prerequisite: BCS 255. Co-requisite: BCS 242. Pre-or Co-requisite: CHM 101.
Survey of public health microbiology: prokaryotes and eukaryotes, control of microorganisms, immunology, bacteria, viruses, fungi and protozoa; introduction to infectious disease.

BCS 242. 1 cr.
General Microbiology Laboratory
Prerequisites: BCS 255. Co-requisite: BCS 241. Pre or Co-requisite: CHM 101.
Experimental laboratory: handling, control, isolation and identification of microorganisms that are of interest to public health.

BCS 254. 4 cr.
Principles of Human Anatomy
An introductory course, systematically investigating the structure and organization of the human body, specifically designed for health professions.

BCS 255. 3 cr.
Principles of Human Physiology
Prerequisite: BCS 254, CHM 101.
The relationship of organ systems in the overall maintenance of normal human function as it pertains to health professions. The laboratory is designed to investigate the clinical aspects of human physiology.

BCS 280. 3 cr.
Pharmacology and Pharmacotherapeutics
An introduction to clinical pharmacology and the use of drugs as therapeutic agents. Basic pharmacologic principles and major drug classes are introduced. Implications associated with administration, monitoring, intervention and education are incorporated.

BCS 338. 4 cr.
Pathophysiology
Prerequisite: BCS 255
Introductory study of disease, its causes, and the body changes which accompany it. Specific diseases are discussed, including the pathogenesis as well as the morphological and physiological basis of the manifestation of each disease. Treatment of each disorder, including the rationale of the therapy, is also discussed. This course is limited to students enrolled in the College of Health Professions only. Any exceptions require the permission of the instructor.

 

Top

Biology

BIO 103. 3 cr.
Environmental Science
A topic-oriented course which examines the interrelated problems of population, food-supply and demand, pollution, and water resources. It is intended to provide the information required for making intelligent choices about issues that are scientific, social, political, and economic in nature. It fulfills Objective 3 of the University Core Curriculum, but may not be used for credit toward a major in Biology.

BIO 108. 3 cr.
The Science of Life
An introduction to the diversity of life on earth and aspects of human biology. This course serves as an experience for students with a secondary interest in science. It fulfills Objective 3 of the University Core Curriculum but may not be used for credit toward a major in Biology.

BIO 120. 3 cr.
General Biology I
Introduction to biological phenomena designed to acquaint the student with biological principles and their applications to living systems. Emphasis is on structure and function at the molecular-cellular level of organization in plants and animals. Also includes an analysis of the basic principles of inheritance as seen in various living forms.

BIO 121. 2 cr.
General Biology Laboratory I
Co-requisite or Pre-requisite: BIO 120.
An introduction to the experimental nature of the science of biology. Laboratory exercises demonstrate physical, physiological and biochemical processes that are important to life. The diversity of life is explored by observing both living and prepared specimens from the Kingdoms Protista, Monera, Fungi, and Plantae and by correlating form with function.

BIO 122. 3 cr.
General Biology II
A continuation of BIO 120. The course is an introduction to biology at the organismal and population levels. Topics include physiology, development, ecology, evolution and animal behavior. BIO 120 is not a pre-requisite.

BIO 123. 2 cr.
General Biology Laboratory II
Co-requisite or prerequisite: BIO 122.
Continuation of BIO 121 with laboratory exercises emphasizing evolution, population growth, survey of Kingdom Animalia, mammalian structure and function, and fundamentals of vertebrate embryology. BIO 121 is not a pre-requisite.

BIO 260. 3 cr.
Comparative Vertebrate Anatomy
Co-requisite: BIO 261.
Structural and physiological adaptations which have evolved among vertebrates, and which permit them to live in various kinds of habitats. Special emphasis is placed on the evolution and diversity of organ systems.

BIO 261. 2 cr.
Comparative Vertebrate Anatomy Laboratory
Co-requisite: BIO 260.
Detailed study of slides and other demonstration material, together with dissection of selected vertebrate types.

BIO 270. 3 cr.
Genetics
Pre-requisite: BIO 120.
The study of heredity. The course covers Mendelian genetics, molecular and biochemical genetics, quantitative inheritance and population genetics.

BIO 284. 3 cr.
Animal Behavior
Animal behavior is the study of the evolution of behavior. The course focuses on the genetic, physiological and ecological basis of behavior. Topics include courtship behavior, foraging behavior, social behavior, migration, learning, aggression, and altruistic behavior.

BIO 285. 2 cr.
Animal Behavior Laboratory
Pre or corequisite: BIO 284.
Observations of animal behaviors discussed in Lecture BIO 285.

BIO 290. 3 cr.
Biometrics
Prerequisite: MTH 140 or above.
A stochastical and numerical analysis of biological data. Topics include parametric tests, non-parametric tests and basic concepts in experimental design.

BIO 350. 3 cr.
Histology
Co-requisite: BIO 351.
Descriptive analysis of mammalian tissue and organ morphology. Special emphasis is placed on the correlation of structure with function as seen in the human.

BIO 351. 2 cr.
Histology Laboratory
Co-requisite: BIO 350.
Comprehensive study of microscope slides which illustrate the tissues and organs discussed in BIO 350.

BIO 365. 4 cr.
Human Anatomy
Prerequisite: BIO 260, 261.
A lecture and laboratory course that includes a systemic investigation of the structure and organization of the human body. Laboratory demonstrations are presented using prosections.

BIO 370. 3 cr.
Embryology
Pre-requisite: BIO 260.
Comparative chordate embryology with examples drawn from the development of the frog, chick and pig.The emphasis is on understanding how events at the level of the gene lead to the formation of organs and systems.

BIO 371. 2 cr.
Embryology Laboratory
Co-requisite: BIO 370.
Microscope study of slides together with experiments which are illustrative of the material discussed in BIO 370.

BIO 375. 3 cr.
Human Genetics
Prerequisite: BIO 270 or BIO 474.
Course topics include Mendelian inheritance in man, chromosomal aberrations, mutation, polygenic inheritance, studies of the human genome, probability and genetic counseling.

BIO 420. 3 cr.
Evolution
Pre-requisite: BIO 270.
A discussion of organic evolution. Evidence of evolution, mechanisms driving evolution, population genetics, and forces causing biological diversity are emphasized.

BIO 421. 3 cr.
Microbiology
Pre-requisite: BIO 120, 122.
The biology of microorganisms: microbial cell structure, growth and reproduction, virology, molecular genetics, plasmids, transposons, microbial ecology, food microbiology, infectious disease, and industrial microbiology.

BIO 422. 2 cr.
Microbiology Laboratory
Pre-requisite: BIO 120, 122. Pre- or co-requisite: BIO 421.
An experimental laboratory course designed to employ valuable techniques which are unique to the science and illustrate principles presented in BIO 421.

BIO 425. 3 cr.
Immunology
Pre-requisite: BIO 120, 122 and CHM 227.
A study of the immune system and immune responses.Topics include: antigens, antibodies, complement, antigen-antibody reactions, monoclonal antibodies, immunogenetics, cell mediated immunity, immune modulation, allergy, autoimmunity, immune proliferation and deficiency diseases, immunity to infection and transplantation, tumor immunology, immunity and cancer.

BIO 441. 3 cr.
Public Health Microbiology
Prerequisite: BIO 421.
A survey of bacteria, viruses, fungi and parasites that cause infectious disease. Subjects include host symptoms, isolation and identification of microorganisms and mechanisms of pathogenesis.

BIO 448. 3 cr.
Ecology
Pre-requisites: BIO 120, BIO 122 and CHM 107, CHM 108.
An overview of the biological and physical processes found in ecosystems. Also included are factors affecting biological population structures, interactions and evolution.

BIO 449. 2 cr.
Ecology Laboratory
Pre-requisites: MTH 131 or 140 or BIO290. Pre- or Co-requisite: BIO 448.
A combined field and laboratory course designed to augment the principles discussed in BIO 448. Ecological concepts are illustrated by experimentation and analysis of data.

BIO 451. 3 cr.
Plant Form And Function
Pre-requisites: BIO 120, 122, CHM 107, 108, or instructor’s permission.
An introduction to the form and function found in the Kingdom Plantae. Topics include photosynthesis, water relations, morphogenesis, plant growth and development. A brief overview of the major taxonomic groups of plants, as it relates to morphology and development, is also presented.

BIO 452. 2 cr.
Plant Form and Function Laboratory
Pre-or Co-requisite: BIO 451.
A set of laboratory exercises designed to introduce students to the anatomy and physiology of plants.

BIO 458. 3 cr.
Plant Developmental Biology
Pre-requisite: BIO 474, or instructor’s permission.
An advanced lecture and readings course that covers topics in plant development that are under active scientific investigation. Topics covered include pattern formation, flower induction, reproductive organ development, gametogenesis, pollination, self-incompatibility, fertilization, and embryogenesis.

BIO 463. 3 cr.
Physiology
Pre-requisite: BIO 120, 122, and CHM 227.
An analysis of the specific contribution of each human organ system toward the maintenance of a stable internal environment. The integration of these contributions is used to understand the concepts of homeostasis and its alteration in disease states.

BIO 464. 2 cr.
Physiology Laboratory
Pre- or Co-requisite: BIO 463.
Demonstration of physiological topics discussed in BIO 463 with emphasis on animal model systems that explore concepts in experimental design.

BIO 474. 3 cr.
Cell And Molecular Biology
An examination of basic concepts and experimental methodologies of cellular and molecular biology. Lecture presentations examine how genes work, ways in which proteins work together, and membrane structure and function. The course emphasizes cell interactions.

BIO 475. 2 cr.
Cell And Molecular Biology Laboratory
Exercises demonstrating basic principles of biochemistry and cytochemistry used to investigate cellular organelles and their physiology. Included is an introduction to current molecular biology techniques and procedures.

BIO 482. 3 cr.
Herpetology
Vertebrates at the cross roads: The study of amphibians and reptiles. Their structural and functional characteristics; origin and phylogenetic relationships; geographical distribution; moisture, temperature, and food variables; color and color changes; reproductive adaptations; birds as feathered reptiles. The extant amphibians and reptiles, their interactions with humankind, and their future on a fast-changing planet.

BIO 490. 1-3 cr.
Directed Studies; Library Research
Open only to Biology majors with senior status; registration only by arrangement with the department chair and the permission of the dean of the College. Directed readings in various specialized branches of biology. Papers, oral reports, and examinations are required as evidence of work completed.

BIO 492. 1-3 cr.
Directed Studies; Laboratory Research
Open only to Biology majors with senior status; registration only by arrangement with the department chair and with the permission of the dean of the College. Independent laboratory studies. Research projects are conducted under the supervision of department faculty.

BIO 498. 3 cr.
Pathophysiology
Prerequisite: BIO 463, BIO 260.
Introductory study of the alteration of physiologic mechanisms responsible for disease. Emphasis is placed on pathogenesis, focusing on morphologic and physiologic manifestations, as well as the rationale of specific disease therapies. The course is designed for pre-professional students.

BIO 499. 3 cr.
Biology and Social Issues
An examination of the effect of science on society and of social attitudes on the practice of science. The course is required of all biology majors during their final year.

 

Top

Business

BUS 150. 3 cr.
Introduction to Business
Prerequisite: Freshman or Sophomore standing.
A study of the functions of the business organization as they relate to both the internal and external operating needs of the firm. The historical development of the industrial organization is examined, together with the structure, process and behavior of the firm. Effects of government and economic systems are investigated.

BUS 214. 3 cr.
Business Statistics
Prerequisite: MTH 111.
Statistical analysis for business applications, descriptive statistics, probability; sampling, estimation, hypothesis testing, regression analysis.

BUS 231. 3 cr.
Business Law I
A study of law as it relates to organizational activity. Emphasis is placed on present legal systems, together with evolving trends in the law. Primary emphasis is placed on the legal structure, contracts, agency, real and personal property, bailments, estate, bankruptcy, consumer credit and insurance. Current legal controversy is also examined.

BUS 290. 3 cr.
Personal Finance
This course does not fulfill a concentration requirement for Business Administration majors. Emphasis is on personal financial planning. Numerous topics are covered including types of consumer credit, auto, home and life insurance, auto leasing, savings and investing, retirement planning and various tax related issues.

BUS 311. 3 cr.
Organizational Management
Prerequisite: Junior standing.
A study of the evolution and development of the work organization with emphasis on the relations among structures, processes and behaviors of people in organizations. Topics include: structure, environment, administrative systems, decision making and organizational theory.

BUS 312. 3 cr.
Principles of Marketing
Prerequisite: Junior standing.
A study of the principles of marketing as exchange management. An overview of product development, distribution, pricing, retailing, promotion and advertising strategies in a framework of domestic versus global marketing concepts and systems.

BUS 313. 3 cr.
Financial Management
Prerequisite: ACC 201, ECN 296, MTH 214, Junior standing.
An introduction to the concepts and techniques employed to manage the financial resources of the firm. Major topics include: working capital management, capital expenditure analysis, valuation of the firm, dividend policy and sources of capital.

BUS 315. 3 cr.
Quantitative Methods for Decision Making

Prerequisite: MTH 214.
Concepts, techniques and applications of quantitative methods for decision making are introduced. Topics include: forecasting, regression analysis, analysis of variance, statistical decision theory, utility theory, linear programming and waiting lines. The course incorporates computer software packages.

BUS 316. 3 cr.
Control of Operations Management and Quality
Prerequisite: BUS 315.
Presents a broad conceptual framework for the management and control of operations and quality. Topics include: operations function in service and manufacturing, product and service design, facility location, process selection and capacity planning, design of work systems, aggregate planning, inventory management, MRP, scheduling, quality assurance, organizing for quality, quality of design and performance, inspection and measurement, statistical process control, quality circles and quality improvement.

BUS 317. 3 cr.
Management of Information Systems
Prerequisite: CIS 100 and BUS 311.
This course covers the concept and capabilities of any MIS, the role of the MIS in supporting planning and control in the organization, the management of the organization’s information resources and how these resources can be used at all levels of decision making.

BUS 318. 3 cr.
Organizational Leadership
Prerequisite: BUS 311.
Traditional and contemporary theories of motivated behavior of individuals and groups are examined and related to the concepts of leadership/managerial style. An in-depth examination of the leadership function as it relates to administrative decision making and the organizational climate including goal setting, written and oral presentations and behavioral flexibility.

BUS 319. 3 cr.
Business and Society
Prerequisite: BUS 311.
An examination of business-government relations, consumerism, environment, energy and resource policy, global corporations, governance of the firm, disclosure, corporate social reporting and socio-political forecasting. Included is an examination of ethics and personal values and their impact on professional decisions.

BUS 330. 3 cr.
Fundamentals of Investments
Prerequisites: BUS 313.
An introduction to the financial assets and investment tools used by individual investors and institutions. Assets covered emphasize stocks and bonds. The key variables which govern all investors, risk and expected return, are examined in detail and are used to explain asset selection and investment performance evaluation. Some emphasis is placed on the structure and evolution of the investments markets and on the role of the various market participants, such as traders and stock brokers. The excitement of this rapidly changing field is demonstrated by examining current events and new investment technology.

BUS 331. 3 cr.
Advanced Investments
Prerequisite: BUS 330.
A continuation of Fundamentals of Investments, covering more specialized assets and more advanced analytical tools. Possible investment assets to be studied include options, futures, real estate and various mutual funds. In addition, the course provides further details related to stock and bond selection. The characteristics of the performance of an investor’s total collection of assets (portfolio analysis) are also covered, as are various theories related to the valuation of individual assets. As in Fundamentals of Investments, the emphasis in the course is to convey the dynamic nature of this market to the student.

BUS 334. 3 cr.
Corporate Financial Policy

Prerequisite: BUS 313.
A case study approach to the problems facing the corporate financial manager. Application of financial principles and tools to problem solving in the areas of working capital management, capital budgeting, financial structure, cost of capital, dividend policy and valuation.

BUS 337. 3 cr.
Management of Financial Institutions
Prerequisite: BUS 313.
This course offers an overview of the opportunities and challenges faced by major financial institutions such as banks, savings and loan associations, mutual savings banks and insurance companies. Emphasis is placed on application of principles and techniques of financial institutional management.

BUS 338. 3 cr.
Principles of Insurance
Prerequisite: BUS 313.
A survey focusing on the theory and practice of private insurance and its economic and social significance. The major types of insurance are examined: health, automotive, homeowners and liability insurance. The various forms of risk management, characteristics of insurance contracts, government entry into insurance and regulatory and institutional characteristics are studied.

BUS 351. 3 cr.
Human Resources Management

Prerequisite: BUS 311.
An introduction to the functions and principles of human resources management as they relate to the integration of human contributions to organizational performance. Areas include the following: strategy and structure of the HRM unit; measurement and HRM decision making criteria (e.g., fairness and legality); attracting, selecting, and placing personnel; training, appraising and rewarding personnel; and health and safety management.

BUS 352. 3 cr.
Labor Law and Collective Bargaining
Prerequisite: BUS 311.
An examination of the legal framework within which formalized (unionized) labor-management processes operate (in private and public sectors), including initial organization of labor union representation and subsequent development and management of collective bargaining and grievance processes. Also considered are effects of these processes on organizational effectiveness as it relates to outcomes for stakeholders including labor, management, owners and shareholders, customers or clients and the larger communities within which the organization operates.

BUS 353. 3 cr.
Seminar on Current Issues in Human Resource Management
Prerequisite: BUS 351 or approval of instructor.
An exploration of recent developments in the literature concerning human resources management. Topics range among, but are not limited to the following: privacy, recent labor legislation and its impact on HRM, genetic screening and related health and safety issues, cooperative labor-management experiments and their results, statistical aspects of fairness in selection, placement and promotion, internationalization of HRM functions, job security and labor productivity. Students are required to complete a major project for the course in accordance with guidelines provided by the professor.

BUS 355. 3 cr.
Individual and Group Behavior Motivation, Decision Making and Performance Processes
Prerequisite: BUS 311.
Basic theories and models of individual and group work motivation and decision making processes are explored. In addition, how the theories and models can be employed to analyze and solve problems such as optimizing performance and satisfaction among organizational members is developed within the course.

BUS 356. 3 cr.
Quality Management
Prerequisites BUS 311, BUS 318.
Opportunities to apply appropriate quality tool(s) in organizational problem solving situations (real world or case examples) are provided. Because teams are a key element of quality implementation strategies, emphasis is also placed on developing students’ social and data presentation skills within the context of their own work groups and representing their group to other (usually higher level) groups.

BUS 362. 3 cr.
Introduction to Entrepreneurship
Prerequisites: BUS 311 and BUS 312 or instructor approval
This course is composed of lectures, case analysis, the development of a business plan by each student and classroom visits by entrepreneurs. Student teams act as consultants for existing businesses. Key course topics include: developing skills needed to initiate and sustain a business venture, conceptual aspects of building a business, financing alternatives, government regulations, management, customer relations, human resources and planning. The importance of individual leadership in developing and maintaining innovations in larger organizations is also addressed. Students majoring in business, engineering, liberal arts, health, education and architecture may consider this as an elective.

BUS 382. 3 cr.
Consumer Behavior
Prerequisite: BUS 312.
A study of the variables that determine consumer buying behavior and decisions. Concepts and theories of individual and group purchase and consumption behavior are discussed including information processing, perception, interest, learning, attitudes, beliefs, motivation, personality, lifestyles, values, brand loyalty, adoption, diffusion and culture. Cross-cultural and international patterns of buying behavior are investigated.

BUS 386. 3 cr.
Business Research Methods

Prerequisite: BUS 312 and MTH 214.
A study of the marketing research process. Research methodologies are discussed in terms of problem identification and formulation, research and sampling design, data collection methods, data analysis, data interpretation and report development. Ethics of marketing research are discussed.

BUS 387. 3 cr.
Internet Marketing
Prerequisite: BUS 312.
Investigates the newly developed Internet marketing opportunities in the cyberworld. The focus is on strategic Internet marketing. Major topics include: Internet market scanning, research and analysis; Internet market planning; developing and assessing corporate web sites; cyber-writing; Internet trade shows, advertising and promotions; e-mail marketing, and ethics of Internet marketing.

BUS 388. 3 cr.
Services and Hospitality Marketing
Prerequisite: BUS 312 or equivalent.
An introductory course in services marketing with a special emphasis in hospitality management. The scope, unique features and dynamics of services marketing in contrast to commodity or product marketing are investigated. Typical hospitality services studied include those of restaurants, hospitals, sports and arts entertainment; banking and brokerage, legal and other professional services may also be covered.

BUS 435. 3 cr.
Global Finance
Prerequisite: BUS 313.
Focuses on the financial problems caused by foreign exchange rate variation, study of the international monetary system and the basic financial instruments of international transactions, issues in foreign investment, internal and external financing and financial control in the multinational corporation.

BUS 436. 3 cr.
Real Estate
Prerequisite: BUS 313.
A study of the selection, financing and taxation of investments in real property. Topics include: types of real estate investments, analysis of risk and rates of return, sources of investment capital and the criteria for the selection of real estate investments and financing sources.

BUS 451. 3 cr.
Selected Topics in Human Resources Management
Prerequisite: BUS 351.
An in-depth consideration of one or two areas of the human resources management department’s primary functional responsibilities within a corporate structure, including but not limited to: human resources selection and placement; human resources evaluation, training, and development; human resources forecasting, planning and career development; labor, management, and executive compensation systems and management; management of human resources information systems; assessment and assessment center management. May be taken more than once if a topic is indicated for each offering. Cannot be taken more than twice with the same professor.

BUS 452. 3 cr.
Labor and Industrial Relations Past, Present and Future
An examination of the conceptual foundations of organized labor-management relations, the environmental factors which have shaped its development to the present time and consideration of forces which will shape its future evolution.

BUS 454. 3 cr.
Organizational Strategy, Cultural Design, Development, Change and Performance
Prerequisites: BUS 318.
Explores the theories and practices associated with planned organizational change aimed at integrating human and other resources to achieve superior organizational performances. Topics include, but are not limited to the following: organizational decline, organizational renewal, structural and human resources approaches to change and others. Emphasis is placed on change processes that lead to the organizational performances and contribute to increased satisfaction among organizational stakeholders: consumers, clients, shareholders and the larger communities within which the organization operates.

BUS 456. 3 cr.
Comparative International Management

Prerequisites: BUS 318.
A comparison of the strategic and policy considerations distinctively associated with various regions of the world in which major industrial producers operate, including contrasts among British, Western European, Pacific Rim, Japanese and the new emerging systems of Eastern Europe. This course compliments BUS 499, but is not a prerequisite for it.

BUS 457. 3 cr.
Current Issues in Organizational Management and Leadership
Prerequisites: BUS 318.
Investigates and analyzes contemporary issues relevant to management theory and practice. Emphasis is placed on current research and applications to management problems.

BUS 461. 3 cr.
Advanced Quantitative Methods for Decision Making
Prerequisite BUS 315.
Decision making is an emerging area of considerable importance to practicing managers. This course covers advanced quantitative methods for decision making. Topics covered are multiple objective programming, network models, queuing models, group decision making, multivariate analysis, statistical control for total quality, decision support systems and expert systems. The course is supported by cases and hands-on experience with software packages.

BUS 462. 3 cr.
Production Planning and Control
Prerequisite: BUS 316.
Production planning, inventory and quality control systems, machine loading, job shop scheduling, specialized computer simulation to design and study the behavior of production systems.

BUS 463. 3 cr.
Systems Simulation
Prerequisite: BUS 315 or instructor approval.
Introduction to simulation methodology as a tool for analyzing various industrial and service situations to improve decision making. Exposure will be provided to simulation languages such as GPSS, SIMSCRIPT, WITNESS or other visual interactive simulation, and to the design of simulation experiments.

BUS 481. 3 cr.
Promotion Management
Prerequisite: BUS 312.
A study of the promotional process for products and services. Advertising strategies including media selection, message development and effectiveness are discussed. Sales promotion tools such as discounts, rebates, samples and point of purchase are analyzed. The impact of the selling and sales management process are explored.

BUS 482. 3 cr.
Channel and Retailing Management
Prerequisite: BUS 312.
A study of channel management and retailing. Channel management topics include distribution, transportation, inventory, wholesalers and other intermediaries. Retailing management topics include location, purchasing, width, depth and consistency of offerings, store layout, pricing, merchandising and profitability.

BUS 483. 3 cr.
New Product Management
Prerequisite: BUS 312.
Studies the new product/service development and marketing process from concept development and testing, pretest and test marketing, to forecasting national demand and national launch. Recent best new products and services will be examined together with product failures. Exercises in creating, discovering, inventing and innovating new product/service ideas and market opportunities will be emphasized.

BUS 484. 3 cr.
Ethics in Marketing
Prerequisite: BUS 312.
The role of ethics in new and old product development, marketing research, distribution, channels, pricing, promotion, advertising and retailing management are discussed. Rights, duties and responsibilities of marketing managers and consumers in relation to safe, environment-protective, traditional values-preserving products and services are also discussed.

BUS 487. 3 cr.
Global Marketing Strategies
Prerequisite: BUS 312.
Explores and analyzes current global markets and marketing strategies in relation to their political, financial and cultural risk and opportunity. Specific topics include: global technological alliances for developing core competence, products and services; globalization versus customization of the product mix; great global product successes and failures; assessing global markets such as NAFTA, EU, LAIA and MERCOSUR, CIS, ECOWAS, ASEAN, China and the Pacific Rim; and ethics of global marketing strategies.

BUS 489. 3 cr.
Marketing Strategy
Prerequisite: Senior Standing and BUS 312.
A capstone course discussing comprehensive marketing mix strategies. Current successful and unsuccessful products and services will be analyzed using a case format.

BUS 492. 1-6 cr.
Directed Studies in Business
Prerequisite: Senior standing and approval of program director.
An intensive study of special topics in the field of business, directed by members of the faculty. This course is generally open only to students with a cumulative grade point average of 2.75 or above who have achieved senior standing in business; it is designed to serve as an advanced elective course and cannot be used to substitute for required course work.

BUS 494. 3-6 cr.
International Studies in Business

Prerequisite: Senior standing and approval of program director.
Study in one or more disciplines conducted abroad under supervision of members of the faculty. Course allows students to gain additional perspective on international business, with specific reference to the host country.

BUS 499. 3 cr.
Strategic Policy and Management

Prerequisite: Senior standing in Business and completion of Business core or approved concurrent registration.
A capstone course in Business Administration. Through the study of actual business situations, the student diagnoses an organization’s problems and considers the various factors influencing policy formulation and implementation.