Graduate Catalog 2008-2009
UDM Academic PoliciesCourse DescriptionsList of All ProgramsFaculty


MBA 524 Marketing Management and Planning
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours

Prerequisites:
MBA 516


This course analyzes and assesses marketing opportunities and threats, assesses competitive advantages and disadvantages, and develops business plans that are consistent with these assessments. Specific topics include methods of market analysis and decision making in multi-markets and global strategic businesses. The course may include case analysis, a group project or a simulation that examines the strategic marketing position of the firm.
300

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