Welcome to UDM Campus Connection!

March 15, 2005

UDM spring advertising campaign under way
As part of University of Detroit Mercy’s Integrated Marketing Initiative, the University has implemented a three-week multimedia advertising campaign, which began Monday, March 14. Utilizing print ads, billboards, radio and TV spots, the campaign supports UDM’s marketing goals to enhance name recognition and recruitment of prospective students to UDM. Its target audience includes high school students and their influencers (parents, counselors, teachers) and young adults. The campaign extends UDM’s brand promise, “We want great things for you,” from its recruitment materials into the broader market.

UDM research had indicated that UDM students and families wanted certain things out of life: career; a “nice life;” fulfillment measured by the quality of life one provides for self, family, and community. The brand promise, “We want great things for you,” indicates that enabling aspirations is at the core of UDM’s mission, and that what motivates students—doing well and doing good— is the same thing that motivates UDM.

The print ads and radio/TV spots highlight the “great things” UDM students want to achieve, and positions UDM as the university that helps students reach their goals. Five billboards, strategically located by freeways and major thoroughfares, illustrate supportive UDM faculty with the UDM promise: We want great things for you. The TV and radio spots were first used in last fall’s advertising campaign and received positive results. The campaign helped to generate increased freshman inquiries and applications in November and December, compared to the same period in 2003.

Auction to benefit UDM law students
The UDM School of Law’s Voice for Justice Committee will host The Sister Emily George, RSM, Summer Public Service Fellowship Auction on Friday, April 8 at 6:30 p.m. The cost is $20 per person and includes the live and silent auction, hors d'oeuvres, dessert, beer, wine, soft drinks and coffee. Proceeds from the auction will benefit the School of Law’s Summer Public Service Fellowship Program, which provides grants to UDM law students to spend approximately eight weeks in the summer of 2005 as interns for agencies serving or advocating for the poor, disadvantaged, marginalized or underrepresented of society.

The following items will be available for auction:

To RSVP call 313-596-0224 or e-mail kimbletl@udmercy.edu.

Upcoming CEC workshops
The following is a list of upcoming workshops and information sessions hosted by the Career Education Center (CEC). For more information about CEC events, visit www.udmercy.edu/cecc.

Institute for Reading Development offers reduced tuition for UDM employees
This summer, UDM will partner with the Institute for Reading Development to offer a series of enrichment reading programs for pre-kindergarten students through adults. Programs will be offered on the McNichols Campus, as well as 17 other sites in the greater metropolitan area, in five-week segments from June through August. Employees of the University may enroll immediate family members for a reduced tuition of $219. For more information or to have a brochure sent to you, call the IRD office at 800-978-9596. Promotional material for the program has recently been mailed to parents. If your office takes a call regarding the program, refer the caller to 800-978-9596. The UDM contact person for the program is Nancy Surma, OSF, associate vice president for Student Affairs.

Thumbs Up!
The poetry anthology, A Different Image: The Legacy of Broadside Press, co-edited by Assistant Professor of English Rosemary Weatherston, was selected by the Library of Michigan for inclusion on its 2005 List of Notable Books. A Different Image is published by the University of Detroit Mercy Press and Broadside Press.

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