students, great tour: Electronic Critique majors develop University’s
new virtual tour
Highlighter & Laureate,
One of only a handful of programs like it in the nation, UDM’s
Electronic Critique is a unique, interdisciplinary tech-oriented
program with a Liberal Arts focus. The program’s curriculum
prepares students for careers in programming, design, advertising,
marketing, business, teaching, media production, film directing,
and journalism, among other opportunities. Students are encouraged
to take a third year co-op option, and are offered ample internship
opportunities with local and national organizations ranging from
the Detroit Writers Guild to the Society of Manufacturing Engineers.
The program is geared toward highly motivated students with a diverse
range of interests and an entrepreneurial spirit.
Photo: UDM E-crit major Phil Barash and Assistant
Professor Marcel O'Gorman work on developing the virtual tour.
Spring, University of Detroit Mercy’s University Advancement
department and marketing consultants Lipman Hearn hired students
Phil Barash and Nathan Blume to put their multimedia knowledge and
creative minds to the test by developing and designing an online
virtual tour for the UDM web site. The end result is an innovative,
cutting-edge multimedia presentation that leads viewers on a unique
and interactive tour of the McNichols Campus without ever having
to leave their homes.
After conducting an investigation of university virtual tours on
the Web, Barash and Blume, exemplary Electronic Critique (E-crit)
majors, noticed a general lack of innovation and style.
“When Nathan and I looked at our competition, we realized
most university virtual tours focused on locations, but locations
do not make a college. It was a matter of time before we settled
on a concept we felt would be the most natural way of experiencing
the campus – through real students and faculty. It was an
‘Aha!’ moment for us, “ says Barash.
Assisted by Marcel O’Gorman, assistant professor of English
and director of the Electronic Critique Program, and Jim Stout,
desktop/media specialist for Information Technology Services, Barash
and Blume created an interactive mix of live footage and still photography
for the virtual tour. Tour guides (actual UDM students and faculty)
escort the viewer around campus, providing information about the
many activities and resources UDM has to offer.
The tour features 16 detailed segments of several University and
off-campus locations and encourages viewers to further explore the
University, as well as the City of Detroit, by offering links to
online information such as alumni success stories, 365 facts about
Detroit, and UDM’s library research portal.
According to O’Gorman, “This project indicates that
E-Crit majors are not only capable of intelligently critiquing the
impact of technology on our culture. They are also very good designers
who understand the visual language of marketing.”
To take the virtual tour, visit www.udmercy.edu/greattour,
and enjoy as students Monica Wehbe, Chris Nowak, Desiree Olden and
Assistant Professor of English Chris Gilliard lead you on an informative
and interactive tour of UDM's McNichols Campus.