College strives for continuous improvement

The Current, Winter 2002

The College of Business Administration, true to its mission of providing quality programs, is committed to improving all aspects of students’ experience. Last year, the College began participating in the Association to Advance Collegiate Schools of Business (AACSB)/Educational Benchmarking Institute (EBI) Exit Study. The study surveys both undergraduate and graduate students at more than 150 AACSB accredited colleges and universities and provides comparative student feedback.

Through the survey results, the College may compare itself with peer institutions in a number of important categories, including faculty responsiveness, quality of instruction, breadth of curriculum, student advising and administration, and extent and quality of skills training.

Last Spring, all graduating seniors and MBA candidates were surveyed. The results are encouraging and tremendously helpful. For example, according to the initial MBA report, UDM has exceeded the directly competing AACSB schools in 75 percent of the categories covered in the survey, particularly faculty instruction and student advising and administration.

In 2003, the College will begin the use of an additional assessment tool, the EBI Alumni Survey. This instrument will soon be in the mail to a randomly selected group of alumni. By filling out and returning the survey, alumni can play a key role in helping the College to recognize its accomplishments as well as plan and redirect resources for the future.

The College also began administering the Major Field Test in Business to graduating seniors. This test, developed by Educational Testing Service (ETS), measures the knowledge of students in a number of subject areas, including Accounting, Finance, Marketing and Management. Approximately 400 business schools across the U.S. use this test for outcome assessment.

Among the results of the first administration, UDM ranked in the top 12 percent among 388 institutions in the knowledge area of law and social responsibility.

"These findings are very consistent with our mission, and we’re pleased to have confirmation that we’re getting the right messages across to students," says Bruce Brorby, Associate Dean of the College of Business Administration. The Undergraduate Curriculum and Standards Committee will use the ETS survey results to refine curriculum and future programs.