Undergraduate Catalog 2009-2010
UDM Academic PoliciesCourse DescriptionsList of All ProgramsFaculty


CST 1010 Speech Fundamentals
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Fundamental understanding of the process of oral communication with an emphasis on receiver behavior. Concentrates on basic oral communication competencies: idea phrasing, organization and support of ideas, audience analysis and adaptation, confidence, delivery skills, and speech preparation procedures.
300

CST 1020 Voice and Diction
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


(Formerly CST 213.) Examination of the general principles of good voice production and quality as well as standards and principles of pronunciation, articulation and enunciation. The course is intended to improve student's voice qualities, and address diction related to standard American speech.
300

CST 1110 Mass Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Understanding the information, entertainment, persuasion and social cohesion functions of mass media and the media¿s effects on society and individuals. Includes an overview of the technologies involved in the primary mass media industries: newspapers, magazines, books, radio, television, internet, motion pictures and the recording industry.
300

CST 1120 Visual Communications
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Introduction to basic concepts of visual literacy: the elements of effective visual images and image sequences. Draws from film, video, photography, and graphic arts for raw materials. The course is oriented toward the appreciative consumption of visual materials rather than their production.
300

CST 2000 Mass Media Criticism
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


An introduction to the application of a variety of critical theories or perspectives to analyze and evaluate the quality of mass media productions and performances. Attention is paid to film, television broadcasts, magazine features, website design and similar "end-products" of mass communication activity.
300

CST 2010 Research Methods
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


This course introduces students to the methods by which social science research relevant to mass media and other forms of communication is conducted. Students will learn the norms and rationale underlying the research process, gain familiarity with related ethical issues, acquire the ability to systematically gather, organize and rigorously evaluate socially generated data.
300

CST 2030 News Writing & Reporting I
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


An introduction to the exhilarating world of journalism and to writing for print and online newspapers. Students develop news judgment, learn Associated Press style, practice information-gathering skills, explore trends and issues in journalism, and write stories and blogs on deadline ¿ some of which appear in The Varsity News, the student newspaper.
300

CST 2040 Interpersonal Communications
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of the theories, research and evidence bearing on various topics, including friendships, conflict, love, and relational development. The active learning approach is used.
300

CST 2050 News Writing & Reporting II
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Students broaden their journalistic skills, explore multimedia reporting, and practice advanced techniques in print and online journalism. This course emphasizes quality news writing and in-depth reporting, including use of public records. In addition to contributing to The Varsity News, students attempt to place their work in professional print and online publications.
300

CST 2090 Persuasion
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


A public speaking course involving examination of the major logical, psychological, sociological and cultural variables which underlie persuasion in contemporary society. The course focuses on the student as a creator and consumer of messages. Students study theories of persuasion and their application to messages designed to alter attitudes or behaviors relative to matters of economic, political and social significance.
300

CST 2100 Video Production
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Exploration of the analog and digital tools (cameras, lights, video-recorders, related audio/video manipulation equipment) and techniques of video production in both controlled and location environments. Students learn production skills in the context of live and pre-produced video projects, and are introduced to editing.
300

CST 2110 Audio Production
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Exploration of the tools (digital recorders, microphones, mixers, and related processing equipment) and techniques of audio production. Focus is placed on understanding the role of audio production in the contemporary radio station. Campus Radio CST 91.9 FM is utilized as a learning lab. Pro-tools software is used for multi-track editing and recording. Students learn both production and performance skills, although the emphasis is on the former.
300

CST 2150 Multi-Media
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Projects and experiments in areas of visual language and communication. Activities include traditional analog, computer-related and multimedia methods of image creation and manipulation.
300

CST 2200 Photography
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Introduction to the tools, techniques and theories of analog and digital photography through lectures, demonstrations and practical exercises. Students must provide their own adjustable 35 mm film cameras or APS. Digital equipment will be provided by the department.
300

CST 2210 News Editing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Students learn the fundamentals of editing, managing, and founding print and online publications. This course focuses on news judgment, journalistic grammar and style, copy editing, headline writing, and ethical and legal trouble shooting. Among the possibilities: media field trips, job shadowing, and the design and execution of a print product.
300

CST 2230 Electronic Media Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Writing skills for broadcasting, advertising and public relations, emphasizing script formats and writing styles for commercials, editorials, news, continuity, documentaries, and dramatic material in lectures and laboratory sessions.
300

CST 2310 Design and Layout
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


An introduction to publication design. This course focuses on print and online newspapers, but also deals with magazines, newsletters, and media websites. Students learn theory and skills, and apply both to design projects. Topics range from color use and typography to photography and information graphics.
300

CST 2400 Principals of Public Relations
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Introduction to public relations which includes its evolution, needs, environments, and basic practices of public relations. Exposes students to PR writing assignments through the use of case studies. The first of a group of public relations courses and a useful elective for those who wish to gain an acquaintance with PR.
300

CST 2410 Advertising
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Overview of advertising with attention paid to market research, media selection, and the creative processes involved in advertising. Emphasizes product and service advertising. It also analyzes the social impact and role of the advertising industry in business and society.
300

CST 2500 Film Art
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


An introduction to the study of the aesthetics of film through the examination of the fundamental production and design aspects of cinema as an art form. The elements of auteur theory, cinematography, color, editing, lighting, mise-en-scen, sound, and time/space are investigated in a variety of film categories.
300

CST 3000 Mass Media Ethics
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


A thoughtful exploration of ethical issues related to journalism, public relations, advertising, entertainment, and other media industries. Students examine real-life dilemmas faced by professional communicators, and through case studies learn to ask the penetrating questions that lead to ethical decision-making.
300

CST 3010 Communication Law
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of conflicts and issues in communications that have been or can be resolved by law. Includes an overview of the Constitution, statutory law, bureaucratic regulation and court precedents that affect print and electronic media.
300

CST 3040 Small Group Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of variables related to communication in small problem-solving groups: task, group composition, group climate, role structure, leadership, norms and group development. Both task and interpersonal aspects of group communication are studied. Exper iential activities in group problem-solving provides data for examining group processes.
300

CST 3050 Listening Behavior
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Study of listening behavior from three perspectives: (a) listening behavior and its role in the communication process; (b) major social and psychological processes involved in the selection and cognition of aurally received data; and (c) remedial measures for both speaker and auditor.
300

CST 3060 Political Campaign Commun
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Study of theories of persuasion and the application of that theory to the communicative elements of current political campaigns. The course focuses on strategic targeting of audiences, media mix dealing, the impact of special interest groups, and other influencing factors. This course is usually offered only during national election years.
300

CST 3070 Organizational Communications
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of current theory and research on communication-based problems of organizations; upward, downward, and horizontal communication; communication breakdown; problems of communication patterns in human relations.
300

CST 3080 Progam Planning & Development
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Consideration of the non-production aspects of radio and television programming. Traces the development of program ideas from conceptualization through audience research, program proposals, budgeting, the selection of pilot segments or programs, pre- and post-production evaluation. A second segment of the course deals with program utilization, including the concepts of broadcast scheduling and non-broadcast utilization.
300

CST 3100 Audio Prod/Direct
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Exploration of audio production and performance skills to prepare a wide variety of radio program materials at a professional level. Special emphasis is placed on digital multi-track production (Pro Tools software) and real-world news coverage. Materials produced in this class air on Campus Radio CST 91.9 FM, or are distributed n the University of Detroit Mercy Radio Network via the internet.
300

CST 3110 Single Cam Video Production
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Exploration of single-camera film and video production techniques using portable digital equipment and computer based editing systems (Final Cut Pro). Much of the raw video is acquired outside of a video studio. Applications of this style include commercials, documentary, drama, education, experimental, and news/public affairs.
300

CST 3120 Multi-camera Prod/Direct
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


A laboratory course in the uses of video studio and portable equipment to produce traditional and experimental program types. Course emphasizes organization, preparation, production and post-production aspects from script to final product. Some instruction is lecture-based.
300

CST 3140 Intercultural Communication
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Using theoretical models, this course provides a comparative study of how cultural characteristics affect communication between and within cultures. Students will gain: a scholarly and reasoned view of the beliefs, values, attitudes, and social orientations of other cultures; an enhanced tolerance and appreciation for diversity; and specific communication skills designed to reduce uncertainty when communicating in perceived conditions of difference.
300

CST 3160 Rhetorical Criticism
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Students identify rhetorical artifacts, including speeches, films, songs, etc., and methods for analyzing them, including neo-Aristotelian, feminist, and metaphoric. Students are expected to write, as a term paper, their own rhetorical analysis.
300

CST 3170 Argumentation
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of the elements of logical inquiry and practice in the skills of logical advocacy. This course emphasizes analytical skills, the nature and testing of evidence, the organization of argument, and refutation skills. Exercises in oral argument are included.
300

CST 3240 Feature Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


An exploration of unique approaches and advanced writing styles for nonfiction feature writing. Students learn how to find compelling story ideas and to develop them into riveting stories for newspapers, magazines, and online publications.
300

CST 3400 Public Relations Writing
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Emphasis is upon developing and adapting writing skills in public relations media such as news releases, brochures and newsletters.
300

CST 3440 Media Practicum
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Credits repeatable to 6. Credit for staff-level activity on Communication Studies Department television production activities. Contact the department for credit hour guidelines.
100

CST 3450 Journalism Practicum
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Students serve as working staff members of the print and online versions of The Varsity News. They report, write, and edit stories; shoot photos; lay out pages; and take responsibility for all aspects of the publication¿s print and online operations. Credits repeatable to 6.
300

CST 3500 Topics in Film
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of a variety of film categories such as documentary, foreign works, and women and film. Cinematic areas of study rotate on a yearly basis.
300

CST 3650 Public Relations Practicum
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Credit for staff-level activity in public relations projects on and off campus. Contact the department for credit hour guidelines.
100

CST 4010 Public Opinion
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Examination of the principles of attitude and opinion, their development and change, survey design, field work and analysis related to public opinion measurement.
300

CST 4020 Audience Analysis
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Considers the elements and role of audience in various communication situations, drawing on the receiver orientation common to all areas of communication studies. This senior capstone seminar emphasizes familiarity with academic and professional publications, and the ability to synthesize, integrate and analyze audience related issues and research. A term paper is required.
300

CST 4030 Communication Seminar
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Topical seminars taught by full-time faculty. Prerequisites depend upon the topical focus of the seminar in any given semester.
300

CST 4040 Professnl Seminar
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
300

CST 4050 Prof Sem:Elect Med
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
300

CST 4060 Professional Semin: Journalism
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
300

CST 4070 Sem Pr/Advertising
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Topical seminars taught by media professionals from the metropolitan Detroit area. Prerequisites depend upon the topic focus of the seminar in any given semester.
300

CST 4330 Comm Projects
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Individually directed projects in Communication Studies.
100

CST 4400 Pub Rel Programs
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Application of public relations theory and techniques to the development of a fully-designed public relations program.
300

CST 4410 Advertising Campaigns
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


(Formerly CST 341.) Examination of the nature and objectives of different types of advertising campaigns with emphasis on message preparation. Students learn how to write advertising copy for different uses as well as for a variety of media. Stress is placed on understanding the application of a variety of advertising copywriting techniques and the creation of an integrated advertising campaign.
300

CST 4800 Communication Internship
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Credits repeatable to 6. Supervised field experience for communication students. Arrangements should be made with the departmental internship director at least one semester in advance of the desired internship registration.
100

CST 4950 Comm Readings
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Individually directed readings in communication studies.
100

CST 4990 Capstone Seminar
Credit HoursRecitation/Lecture HoursStudio HoursClinical HoursLab Hours


Students are expected to synthesize issues and research from concepts, theories and skills to which they have been exposed. A term paper is required.
300

College of Business Administration

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