University of Detroit Mercy

Undergraduate Catalog 2007-2008

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HSA 320 Health Services Planning and Marketing	Credit Hours	Recitation/Lecture Hours	Studio Hours	Clinical Hours	Lab Hours
Prerequisites: HSA 101 HSA 330 or HSA 345 Basic Excel, word processing and Internet skills. An introduction to the concepts and techniques of health services planning and marketing. Conceptual issues include theories of planning, planning methods, history and development of health planning, and the application of marketing within health care institutions. Emphasis is placed on the process and methods of strategic/marketing planning in health service organizations.	3	0	0	0	0

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