University of Detroit Mercy

Undergraduate Catalog 2007-2008

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BUS 312 Principles of Marketing	Credit Hours	Recitation/Lecture Hours	Studio Hours	Clinical Hours	Lab Hours
Prerequisites: Junior standing. A study of the principles, concepts, functions, institutions and environment of marketing as a social organization that fulfills distribution of goods and services through effective and ethical communication and distribution systems. Marketing topics to be covered include: new product development, market research and demand assessment, promotion, advertising, pricing, distribution, global and internet marketing.	3	0	0	0	0

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