University of Detroit Mercy

Graduate Catalog 2010-2011

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HSA 5160 Marketing for Healthcare Organizations	Credit Hours	Recitation/Lecture Hours	Studio Hours	Clinical Hours	Lab Hours
This course provides a foundation in basic marketing for health care organizations, the elements that precipitate marketing initiatives as well as information on developing a marketing strategy and the managing the project. Marketing techniques are evaluated critically and new techniques are examined. Case studies will be included that depict a variety of techniques utilized in marketing for health care analyzes and marketing opportunities and threats. The Internet will be utilized for research and other online course work.	1	0	0

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