University of Detroit Mercy

Graduate Catalog 2009-2010

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EMBA 6250 End to End Product Development	Credit Hours	Recitation/Lecture Hours	Studio Hours	Clinical Hours	Lab Hours
This course focuses on the challenges of successfully developing and introducing 'new-to-the-world' or very complex products. Topics include: 1) identification and evaluation of market opportunities; 2) cross-functional teamwork necessary for successful product design; 3) insuring that the new product meets customer needs; 4) go-no go decisions among competing product designs; 5) critical success factors with respect to product launch; 6) distinctive challenges at each phase of the product life-cycle.	4	0	0

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